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Tutorial and instructional videos provide customers with the best possible experience by getting in front of any questions or confusion.

Leveraging tutorial and instructional videos, businesses can create a more seamless customer experience and provide a valuable resource to their customers.

Tutorial and instructional videos are powerful tools for businesses to use to provide an enhanced customer experience. With the help of these videos, businesses can ensure that customers have an easier time understanding and utilizing their services or products. By leveraging tutorial and instructional videos, businesses can create a more seamless customer experience and provide a valuable resource to their customers. This can result in higher customer satisfaction, increased product usage, and improved customer loyalty. Furthermore, tutorials and instructional videos can help businesses save time and money by reducing the need for customer service and support. By creating engaging and informative videos, businesses can ensure that their customers have the ultimate experience with their products and services.

What are tutorial and instructional videos?

Tutorial and instructional videos are short videos that show customers how to properly use a product or service, or how to accomplish a task. These videos can be used to provide instructions for any number of business functions, including product usage, onboarding, sales and marketing, and more. Additionally, tutorial and instructional videos can be used to help customers troubleshoot issues they may be experiencing with a product or service. Tutorial and instructional videos can be live action or animated, and can be hosted on a business’s website or a third-party video platform, such as YouTube. Tutorial and instructional videos can be used to provide a wealth of information to customers, including behind-the-scenes looks at company operations, assembly and construction processes, repair and maintenance tips, and more. Tutorial and instructional videos can vary in length and complexity and can include voiceover, graphics, and animations to help customers better understand a product or service and how to use it.

Benefits of leveraging tutorial and instructional videos

By leveraging tutorial and instructional videos, businesses can provide customers with the information they need and the resources they require to successfully use their products or services. With these videos, customers can gain a better understanding of how to use a product or service, and can have an easier time troubleshooting any issues they may be experiencing. Tutorial and instructional videos can also help businesses improve their sales and conversion rates by providing potential customers with a better understanding of what they are purchasing, and why they would want it. Tutorial and instructional videos can help reduce the need for customer support by providing customers with the information and resources they need to correctly use a product or service. By providing customers with the information and resources they need, businesses can cut down on the amount of time they spend on customer support calls and inquiries, which can save them time and money. By leveraging tutorial and instructional videos, businesses can deliver a more seamless customer experience and provide valuable resources to their customers, making the overall experience more enjoyable.

Tutorial and instructional video statistics

According to a study conducted by Animoto, 76% of consumers want more video content from businesses, and 78% of consumers view video as the best way to learn about a product or service. Additionally, the same study found that more than 70% of consumers say they have watched a tutorial or instructional video to learn how to use a product or service. Furthermore, customers are more likely to purchase from businesses that provide video content, with 80% saying they prefer to purchase from brands that use video. Furthermore, the same study found that consumers prefer video content that is between 30 and 60 seconds long, with 59% of consumers saying 30-seconds is the ideal length for a video. Another study found that video length is not the only important factor when creating video content. Rather, the study found that visual content is eight times more likely to be remembered than audio-only content. With this in mind, businesses can create visually appealing and engaging tutorial and instructional videos to help customers better understand their products or services and increase brand awareness.

St Louis Video Crew recording an instructional video for social media and the client's websites
St Louis Video Crew recording an instructional video for social media and the client’s websites

Strategies for creating tutorial and instructional videos

When creating tutorial and instructional videos, businesses should first determine what information or resources they want to provide to customers through videos. Once businesses have a list of topics, they can start brainstorming ideas for their videos. Some businesses may choose to create videos from start to finish in-house with their own employees, while others may opt to outsource video creation to a video production company. If a company chooses to outsource video creation, they should make sure that the video production company they hire understands their brand and target audience, and can create videos that meet their needs and align with their brand image. Once a business has determined how they want their videos to look, businesses can begin creating content. At this point, businesses can work with their marketing team or other relevant team members to brainstorm ideas for videos. Once ideas have been gathered, businesses can create storyboards for the videos to determine how long the videos will be, what visuals they will feature, and how they will be structured. After storyboards have been created, businesses can begin to create the videos.

Developing an effective tutorial and instructional video plan

Before businesses create any tutorial and instructional videos, they should create an overall video plan. A video plan can help businesses determine what types of videos they want to create, why they are creating the videos, and who they need to involve in the creation of the videos. When creating a video plan, businesses should consider their target audience and the demographic they are trying to reach. Additionally, businesses should consider what type of video content would be most beneficial for their customers, and whether tutorial and instructional videos would be helpful resources for their customers. Businesses can also consider what platform they want to host their videos on, as well as how they want their videos to look and sound. With a video plan in place, businesses can create effective tutorial and instructional videos that deliver the information customers need to better utilize a product or service.

Tips for creating effective tutorial and instructional videos

When creating tutorial and instructional videos, businesses should make sure that their videos are as engaging and informative as possible. To ensure that customers get the most out of their videos, businesses should consider a few key factors when creating these videos. First, businesses should keep their videos brief, keeping them under two minutes. Additionally, businesses should make sure that their videos are visually appealing, using appropriate graphics and visuals to help customers better understand the content being presented. Businesses can also incorporate humor, sound effects, and music into their videos to keep them engaging, and add variety to their videos to keep them fresh. Furthermore, businesses should make sure that their tutorial and instructional videos are catered to their target audience, making sure to use language your customers will understand, while also remaining authentic and genuine. By keeping these factors in mind when creating their videos, businesses can ensure that their videos are engaging, informative, and appealing to their customers. This will help ensure that customers get the most out of their resources, and have an easier time utilizing a product or service.

Best practices for delivering tutorial and instructional videos

Once businesses have created their tutorial and instructional videos, they should make sure that customers are able to easily find these videos. This can be done by hosting videos on a business’s website, as well as on a third-party video hosting platform. Additionally, businesses can create a video library page on their website to house all of their videos, making them easy to find and access. Hosting videos on third-party video platforms, such as YouTube, can also provide businesses with the added benefit of Google Authorship, which can help businesses build their brand. Furthermore, businesses can create playlists of their videos to help customers find videos more easily. This can be done by using keywords in the video title and description to ensure that customers can easily find videos that are relevant to them. Additionally, businesses can upload videos to relevant and popular video channels, such as YouTube. By creating and hosting tutorial and instructional videos, businesses can provide customers with valuable information and resources, while also helping themselves rank higher in search results.

Conclusion

Leveraging tutorial and instructional videos can be a great way for businesses to provide an enhanced customer experience, and deliver a seamless brand experience. With the help of these videos, businesses can ensure that customers have an easier time understanding and utilizing their products or services, which can result in higher customer satisfaction, increased product usage, and improved customer loyalty. Furthermore, tutorial and instructional videos can help businesses save time and money by reducing the need for customer service and support. By creating engaging and informative videos, businesses can ensure that their customers have the ultimate experience with their products and services.

314-913-5626
Shari Haller
St Louis Video Producer

St Louis Video Production and Photography

For internet and multimedia marketing, we believe it’s not enough to have videos only. You’ll need a comprehensive approach, which is both photography & video production services.

Our in-house videographers and photographers stand ready to help. Because that’s what we create with on a daily basis.

Every good video needs a good photo as a thumbnail to help tell and sell your story.

For these very reasons, part of our job as multimedia marketers requires us to offer professional photography and video services to help our clients stand out in the crowded world of marketing and communications media.

We own all our equipment and we’re ready to serve as quickly as you need us. Owning our own equipment allows us more flexibility in maintaining clients’ budgets.

Our personnel are on staff as a support network and resources to satisfy every production need.  Our user-friendly photography and video production kits record high-definition media and allow for HD monitoring and feedback in real-time from anywhere, including the safety and comfort of your own home, office or remote setting.

314-913-5626
Shari Haller
St Louis Video Producer

ENG / EFP Camera Crews in St. Louis

St. Louis video production crews

Our crews have worked on every type of video and film production from Interviews, Documentary Films, TV Commercials, and all types of Corporate Videos.

Director, producer, camera operator, gaffer, and sound often can be a combination of one or many people, depending on the project and the budget.

We have the people and all the gear. Cameras, lighting, and grip equipment, editing and sound equipment.

314-913-5626
Mike Haller
St Louis Video Producer

stlouisvideos@gmail.com

Webcasting and Live Streaming Video Productions

Video Streaming

Executing a multiple camera shoot with the SlingStudio Hub gives you the freedom to wirelessly connect multiple video sources for recording, streaming, or live switching. The compact, lightweight enclosure houses all the recording, streaming, and wireless tasks, while the production can be live-switched from an iPad or Mac running the Console app.

Our video crew is a national provider of video production services, ranging from web video creation like virtual tour videos and company profiles to commercial and corporate video production.  We also are licensed drone pilots and offer live video streaming.

314-913-5626
Mike Haller
St Louis Video Producer

Social media and website corporate facilities drone overview.

Social Media Corporate Videos
We create and produce company videos, presentations, tutorials, training, product launches, corporate seminars, conferences, and other company events. Whether your business is just getting started or breaking into new territory, We can help you meet your goals. A unique combination of ground and drone footage can show and tell your story from a more creative viewpoint.

Commercials
We pride ourselves in understanding and exceeding our client’s expectations, no matter the time or budget. We provide concept development, storyboards, casting, location scouting, camera and lighting crews, equipment, and comprehensive production management.

Live Events
From one-day live events to full-scale conference video productions, we have the industry expertise and equipment to manage it all. We utilize state-of-the-art production technologies to meet the needs of every client, every time; in a manner that exceeds their expectations.

With decades of experience, our award-winning St Louis video production crews will take on any project, no matter what the size or scope. We provide turnkey video production services ranging from multiple camera shoots, animation and motion graphics, to live webcast video streaming, post production, and complete video editing. From the Arch to the Zoo, if your dream video project starts and ends in the Gateway City then you’ve found the right video production crews to make it happen.

We’ve done the all the homework and made the connections to create competent video production crews. We’ve handpicked the best professional crews around the Midwest to be a part of our team. This eliminates your time needed to find experienced award winners in the video production field. We take care of all the work and phone calls, to create schedules, negotiate rates, and confirming the necessary authorization is in place. It is our top priority to source the right video production crew for your shoot while working within your budget.

314-913-5626
Mike Haller
St Louis Video Producer

St Louis Commercial Video Production Crews.

Our creative video crew is a corporate-oriented video production company and photography firm based in St Louis, Missouri.  We are award-winning photographers and videographers, also known for our aerial cinematography. Our clients range from fortune 500 big-name corporations to startups.  Our 5-star average online reviews are a testament to our quality, care, and passion for our work. Our video production services range from simply providing a crew to turnkey solutions with pre-production, script writing and more.

covid safe video teleprompter operations

314-913-5626
Mike Haller
St Louis Video Producer

stlouisvideos@gmail.com

St Louis Commercial Video Production

There is no better way to tell your story and drive new business than with highly produced creative video content.  Since 1982, we have produced video content and developed communication campaigns for companies of all shapes and sizes. We have worked with celebrities, local companies, and even produced documentaries. We would love to tell your story.

We are a full-service production company and can tackle any project that you have in mind. We build our videos from scratch, in collaboration with our clients. Our job is to ensure your message breaks through all the clutter.

Brands, agencies, startups, corporations and non-profits are our typical customers, but we also produce short films, documentaries and music videos.

We all have experienced drone flight crews and can provide live video streaming from the air or from ground crews.

Our Video crew will work with you to understand your target audience, messaging and goals. We take a genuine interest in each project and that spirit of discovery shows in the finished piece. Our goal is simple, we allow people to experience your message through sight, sound and emotion. Come see our difference.

314-913-5626
Mike Haller
St Louis Video Producer

stlouisvideos@gmail.com

Video Production Crews St Louis

With decades of experience, our award-winning St Louis video production crews will take on any project, no matter what the size or scope. We provide turnkey video production services ranging from multiple camera shoots, animation and motion graphics, to live webcast video streaming, post production, and complete video editing. From the Arch to the Zoo, if your dream video project starts and ends in the Gateway City then you’ve found the right video production crews to make it happen.

Video Crew on a film shoot in St Louis MO

We’ve done the all the homework and made the connections to create competent video production crews. We’ve handpicked the best professional crews around the Midwest to be a part of our team. This eliminates your time needed to find experienced award winners in the video production field. We take care of all the work and phone calls, to create schedules, negotiate rates, and confirming the necessary authorization is in place. It is our top priority to source the right video production crew for your shoot while working within your budget.

314-913-5626
Shari Haller
St Louis Video Producer

St Louis Commercial Video Production

For you next video production, consider our professional drone services.  Whether it’s for corporate video, an event or sporting venue, a resort, destination or real estate property tour, we have the tools and expertise to complement your overall production with captivating aerial footage.  We use the very latest drone aerial videography and photography technology for capturing incredibly smooth, crystal clear shots.

We are a full-service video production house and creative services agency wrapped into one. Our uniquely diverse creative suite of in-house capabilities that span the spectrum of web development and video production services allow us to be a one stop resource for your marketing needs. We can produce your video and also assist you with promoting and driving viewership to your videos online as well as through social media and traditional channels.

314-913-5626
Shari Haller
St Louis Video Producer

Corporate Commercial Video Production

Video has become one of the most effective way to connect with an audience and convey messages and ideas.  Our creative video team has been helping companies and brands communicate their message through corporate video production for nearly a decade.

While corporate video production has a long, tainted history of being boring, ugly, and at unappealing, we bring a new approach. We care about our work immensely; how it’s received, how it looks, and most importantly, how it performs. We pride ourselves on being ground-breaking, creative, and contemporary. We understand more than just lighting, but most corporate video production companies don’t even go that far.

We don’t just make cool videos, we also know how to effectively distribute your video across channels and platforms – we are experts in video search engine optimization. We have a deep understanding of the web, social media and related technologies; the possibilities are endless. We stay current and we know what we are talking about.

We are an award-winning video production company based in St Louis, Missouri, offering creative development, video production, photography, and post-production services worldwide. Our clients include global brands, fortune 500 companies, agencies, small businesses, nonprofits, authors, education, government, marketing firms, and more.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com