Category Archives: st louis commercial video production

St Louis Video Production

What are the Best Practices for Creating a Great Promotional Video Production?

In today’s digital age, video marketing has become one of the most effective ways to reach and engage with your audience. Promotional videos can be a powerful tool for businesses to showcase their products, services, or brand. However, creating a great promotional video production requires more than just recording footage and throwing it together. In this article, we will discuss the best practices for creating a great promotional video production that will help you achieve your marketing goals.

Creating a great promotional video production can be a challenging and time-consuming process, but it’s worth the effort. A well-crafted video can help you reach and engage with your target audience and achieve your marketing goals.

Define Your Goals and Target Audience

Before you start the video production process, it is essential to define your goals and target audience. Your goals should be specific, measurable, attainable, relevant, and time-bound (SMART). This will help you determine what kind of video you need to create and what message you want to convey. Understanding your target audience is equally important. You need to know who they are, what they care about, and what motivates them. This will help you tailor your video to their interests and preferences.

Craft a Compelling Story

Once you have defined your goals and target audience, it’s time to craft a compelling story. A good promotional video should tell a story that captures your audience’s attention and makes them want to learn more about your product or service. A story can be a powerful tool to convey your message and make an emotional connection with your audience. Your story should have a clear beginning, middle, and end, and should be structured in a way that keeps your audience engaged.

Keep it Short and Sweet

In today’s fast-paced world, attention spans are shorter than ever. Your promotional video should be short and sweet, ideally between 30 seconds to 2 minutes. The goal is to capture your audience’s attention and deliver your message in a concise and impactful way. If your video is too long, you risk losing your audience’s attention and missing the opportunity to convey your message effectively.

Plan Your Shots and Visuals

The visuals in your promotional video are just as important as the message you are trying to convey. Plan your shots and visuals carefully to create a visually appealing and engaging video. Think about the colors, lighting, and camera angles you want to use to tell your story. It’s also essential to choose the right music and sound effects to create the right mood and atmosphere.

Invest in Quality Equipment and Editing

Quality equipment and editing can make a significant difference in the final product of your promotional video. Invest in high-quality equipment such as cameras, lighting, and sound recording devices to capture the best footage possible. It’s also crucial to have a skilled video editor who can bring your footage to life and create a polished final product that meets your goals.

Incorporate a Call-to-Action

A call-to-action (CTA) is a crucial part of any promotional video. It’s the part of the video that tells your audience what to do next, whether it’s to visit your website, sign up for a newsletter, or make a purchase. Your CTA should be clear, concise, and easy to follow. It’s also essential to place your CTA strategically in your video to ensure maximum visibility and impact.

Optimize for Search Engines and Social Media

Creating a great promotional video is only half the battle. You also need to optimize your video for search engines and social media to reach your target audience. Use keywords and hashtags relevant to your industry or niche in your video’s title, description, and tags. Share your video on social media channels and encourage your audience to share it with their networks. You can also use paid advertising to reach a wider audience.

Test and Measure Your Results

Once your promotional video is live, it’s essential to track and measure your results to determine its effectiveness. Use analytics tools

to monitor metrics such as views, engagement, and conversions to see how your video is performing. Use this data to refine your video marketing strategy and create even more effective videos in the future.

Conclusion

Creating a great promotional video production requires careful planning, attention to detail, and a focus on your goals and audience. By following these best practices, you can create a video that effectively showcases your brand, product, or service and engages your target audience. Remember to craft a compelling story, keep it short and sweet, plan your shots and visuals, invest in quality equipment and editing, incorporate a call-to-action, optimize for search engines and social media, and test and measure your results. With these tips, you can create a promotional video that stands out and helps you achieve your marketing goals.

Additional Tips

Here are some additional tips that can help you create an even better promotional video production:

1. Know Your Unique Selling Proposition (USP)

Your unique selling proposition is what sets you apart from your competitors. It’s what makes your product or service unique and valuable. Incorporating your USP into your promotional video can help you stand out and attract more customers.

2. Use Emotion to Connect with Your Audience

Emotion is a powerful tool in video marketing. By incorporating emotion into your promotional video, you can make a deeper connection with your audience and create a lasting impression. Whether it’s humor, inspiration, or empathy, using emotion can help your audience remember your brand and message.

3. Tell a Story with Your Customer Testimonials

Customer testimonials are an excellent way to showcase the value and effectiveness of your product or service. By telling a story with your customer testimonials, you can create a more compelling and engaging video. Use your customer testimonials to highlight the benefits of your product or service and how it has helped others.

4. Show, Don’t Tell

In video marketing, showing is often more effective than telling. Instead of telling your audience about the benefits of your product or service, show them. Use visuals and demonstrations to showcase how your product or service works and how it can help your audience.

5. Keep Your Branding Consistent

Consistency is key in branding. Make sure your promotional video production is consistent with your brand’s style, tone, and messaging. Use your brand colors, fonts, and logo throughout your video to reinforce your brand’s identity and make it more memorable.

Final Thoughts

Creating a great promotional video production can be a challenging and time-consuming process, but it’s worth the effort. A well-crafted video can help you reach and engage with your target audience and achieve your marketing goals. By following the best practices outlined in this article and incorporating additional tips, you can create a video that effectively showcases your brand, product, or service and sets you apart from your competitors. Remember to tell a compelling story, keep it short and sweet, plan your shots and visuals, invest in quality equipment and editing, incorporate a call-to-action, optimize for search engines and social media, test and measure your results, and above all, be creative and have fun!

314-913-5626  stlouisvideos@gmail.com

St. Louis Professional Headshot Photography: Studio vs. Outdoor Shoots

In today’s digital age, having a professional headshot is more important than ever. Whether you’re a business owner, entrepreneur, or job seeker, a great headshot can make all the difference in how you’re perceived by colleagues, clients, and potential employers. But when it comes to choosing between a studio or outdoor shoot for your headshots, it can be challenging to decide which option is best for you. That’s why in this article, we’ll be exploring the pros and cons of each approach, focusing specifically on St. Louis professional headshot photography. We’ll discuss the benefits of shooting in a studio environment, including controlled lighting and a consistent backdrop, as well as the advantages of an outdoor shoot, such as natural lighting and a more relaxed, candid vibe. So, whether you’re preparing for a corporate headshot or a personal branding session, read on to determine which option is right for you.

Studio shoots: Pros and cons

Studio shoots are a popular choice for professional headshots, and for good reason. Shooting in a studio environment allows for complete control over the lighting, ensuring that your face is evenly lit and free of any unwanted shadows. Additionally, a studio shoot provides a consistent backdrop, which can be especially useful if you’re planning to use your headshot for marketing materials or a company website.

Another advantage of a studio shoot is the ability to experiment with different poses and expressions without the distractions of the outdoors. This can be particularly helpful for those who may feel uncomfortable in front of the camera, as a controlled environment can help to alleviate any nerves. However, one downside of a studio shoot is the lack of variety in terms of scenery and background, which can make your headshot feel less personalized.

Outdoor shoots: Pros and cons

On the other hand, outdoor shoots offer a more natural, relaxed setting that can produce stunning headshots. The use of natural lighting can create a warm, inviting look that is difficult to replicate in a studio environment. Additionally, outdoor shoots provide a wide variety of backgrounds and scenery, making it easier to create a headshot that feels unique and personalized.

However, outdoor shoots can also be unpredictable, as weather conditions and lighting can change rapidly. It can also be difficult to control for distractions in an outdoor setting, such as people or objects in the background that may draw attention away from the subject. Additionally, outdoor shoots may not be suitable for all types of headshots, such as those that require a consistent backdrop or a professional, business-like look.

Factors to consider when choosing between studio and outdoor shoots

When deciding between a studio or outdoor shoot, there are several factors to consider. First and foremost, consider the purpose of your headshot. If you’re preparing for a corporate headshot that will be used for a company website or marketing materials, a studio shoot may be the best option for its controlled environment and consistent backdrop.

On the other hand, if you’re looking for a more personalized, relaxed look for your headshot, an outdoor shoot may be the way to go. Additionally, consider your personal style and brand when choosing between the two options. If you’re a business owner or entrepreneur with a more casual, approachable brand, an outdoor shoot may be a better fit. However, if your brand is more formal and professional, a studio shoot may be the way to go.

Another important factor to consider is your comfort level in front of the camera. If you’re someone who feels nervous or uncomfortable in front of the camera, a studio shoot may be more suitable, as it provides a controlled environment that can help alleviate any nerves. However, if you’re someone who is comfortable in front of the camera and enjoys being outdoors, an outdoor shoot may be a more natural fit.

Choosing the right location for an outdoor shoot

If you’ve decided to go with an outdoor shoot, choosing the right location is key. Look for a location that reflects your personal style and brand. For example, if you’re a nature lover, a park or botanical garden may be an ideal location for your headshots. Alternatively, if you’re a city dweller, a downtown location with skyscrapers in the background could be a great option.

When scouting locations, consider the lighting and time of day. Early mornings and late afternoons tend to offer the most flattering light for outdoor headshots, as the sun is lower in the sky and provides a warm, golden glow. Avoid shooting in harsh, midday sun, as it can create unflattering shadows and bright highlights.

Preparing for a studio shoot

If you’ve decided to go with a studio shoot, there are several things you can do to prepare. First and foremost, choose your outfit carefully. Avoid busy patterns or bright colors, as they can be distracting in a headshot. Instead, opt for solid, neutral colors that complement your skin tone. Additionally, make sure your clothing is clean and wrinkle-free.

Another important consideration for a studio shoot is hair and makeup. Consider hiring a professional hair and makeup artist to ensure you look your best on camera. If you’re doing your own hair and makeup, keep it natural and avoid anything too dramatic.

Preparing for an outdoor shoot

If you’ve decided to go with an outdoor shoot, preparation is key. Make sure you dress appropriately for the weather and location, and consider bringing a change of clothes if you want to switch up your look. Additionally, consider bringing along any props or accessories that reflect your personal brand or style, such as a laptop or a favorite book.

When choosing your outfit for an outdoor shoot, keep in mind the location and scenery. Avoid wearing anything that clashes with the background, such as bright colors or busy patterns. Instead, opt for neutral colors that complement the natural surroundings.

What to wear for a professional headshot

Whether you’re shooting in a studio or outdoors, choosing the right outfit for your headshot is crucial. As mentioned earlier, avoid busy patterns or bright colors that can be distracting in a headshot. Instead, opt for solid, neutral colors that complement your skin tone. Additionally, choose clothing that flatters your body type and makes you feel confident and comfortable.

When choosing accessories for your headshot, keep it simple and understated. Avoid anything too flashy or distracting, such as large statement jewelry or bold scarves. Instead, opt for small, subtle pieces that complement your outfit and add a touch of personality.

Working with a professional headshot photographer

When it comes to professional headshot photography, working with a skilled photographer is key. Look for a photographer with experience in headshot photography, and be sure to review their portfolio to ensure their style and aesthetic aligns with your personal brand.

During your shoot, communicate openly with your photographer and don’t be afraid to ask for guidance or direction. A good photographer will be able to help you feel comfortable in front of the camera and provide guidance on poses and expressions that flatter your features.

Conclusion

When it comes to professional headshot photography in St. Louis, choosing between a studio or outdoor shoot can be a difficult decision. Both options offer unique advantages and disadvantages, and the right choice ultimately depends on your personal style, brand, and comfort level in front of the camera.

Regardless of which option you choose, preparing carefully and working with a skilled photographer can help ensure that you end up with a headshot that reflects your best self and helps you stand out in a crowded digital landscape.

stlouisvideos@gmail.com

St Louis Commercial Video Production Crews.

Our creative video crew is a corporate-oriented video production company and photography firm based in St Louis, Missouri.  We are award-winning photographers and videographers, also known for our aerial cinematography. Our clients range from fortune 500 big-name corporations to startups.  Our 5-star average online reviews are a testament to our quality, care, and passion for our work. Our video production services range from simply providing a crew to turnkey solutions with pre-production, script writing and more.

covid safe video teleprompter operations

314-913-5626
Mike Haller
St Louis Video Producer

stlouisvideos@gmail.com

Corporate Commercial Video Production

Video has become one of the most effective way to connect with an audience and convey messages and ideas.  Our creative video team has been helping companies and brands communicate their message through corporate video production for nearly a decade.

While corporate video production has a long, tainted history of being boring, ugly, and at unappealing, we bring a new approach. We care about our work immensely; how it’s received, how it looks, and most importantly, how it performs. We pride ourselves on being ground-breaking, creative, and contemporary. We understand more than just lighting, but most corporate video production companies don’t even go that far.

We don’t just make cool videos, we also know how to effectively distribute your video across channels and platforms – we are experts in video search engine optimization. We have a deep understanding of the web, social media and related technologies; the possibilities are endless. We stay current and we know what we are talking about.

We are an award-winning video production company based in St Louis, Missouri, offering creative development, video production, photography, and post-production services worldwide. Our clients include global brands, fortune 500 companies, agencies, small businesses, nonprofits, authors, education, government, marketing firms, and more.

314-913-5626
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com

St Louis Commercial Video Production

We are experienced in marketing for many diverse types of industries, so in most cases, we are familiar with how others in your field are promoting themselves with video and photography.  Our combined experience will benefit in your production and in posting your productions to the internet and social media.

st louis commercial photographers and cinematographers

st louis commercial photographers and cinematographers

We are an award-winning creative video production company that specializes in digital cinema and photography. Our master craftsmen can help transform your brand through corporate video production, commercials, branded films and still photography.

314-892-1233
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
St Louis, Missouri, USA | Video Production

business video production saint louis missouri | videotaping and post | studio services |producers

Our video crew is highly skilled and experienced in all aspects of production – promotional corporate videos and interviews, web promos, real estate videos, music videos and documentary film and television.

We have broad expertise in developing and communicating corporate video communications.

brand identity
mission and vision
corporate and social responsibility
public and investor relations
marketing and sales programs
new product introductions
image branding

We deliver message-driven solutions to internal and external audiences.

We can also translate your video productions.

314-892-1233
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
St Louis, Missouri, USA | Video Production

st louis commercial video production

This video was shot in south st louis in the morning and on youtube by noon. Some things are just that way, time sensitive. When you need something in an emergency, we can deliver for you.

Sure, advance notice helps, but sometimes business video doesn’t roll that way. Sometimes, an event occurs! And you need to react. We’ll be ready for you.

314-892-1233
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
St Louis, Missouri, USA | Video Production