St Louis Video Production

Video Production Concepts

It begins with listening. We want to understand the essence of your organization and your vision. Then we offer solutions tailored to your unique message and audience. We help develop concepts, ideas, and even help write the scripts.

Video Pre-Production

Whatever your video may need, we can handle. From actor auditions presented online, location scouting, props & wardrobe, to schedules and shot lists, everything is well prepared to ensure the shoot goes smoothly.

Video Shooting

Whether you need a small camera crew to capture your event or a full-blown production with a lighting truck, stylist, make-up artist, DP and director, we have you covered. We’ve shot a thousand programs big and small.

Video Design

All effective programs have beautiful design. Form follows function; your culture, your goals and your audience will inform the choices of layout, fonts, colors, look and feel. Everything works to communicate your style and your message.

Video Editing

Hours of footage become a short, sweet, powerful program. Whether you have a tight script with shot by shot direction or hours of interview footage that needs to be condensed to a concise, convincing message, our experienced, professional editors are ready to make the most of your footage.

Video Motion Graphics

Once the overall look and style has been designed and your primary shots have been selected, it’s time to add the polish. Using advanced Motion Graphics software and techniques, your video comes alive. Amid the beauty, your message shines through. Your audience is inspired.

A well crafted video pays for itself many times over when used to promote a business or sell a product.

We create video spokespersons live on your website! By running video clips of actors, spokespeople, or company representatives you can create a visual connection to anyone visiting your site.  Our online streaming videos create a compelling delivery environment where conversions are important.

Abolition News Slave Girl St. Louis Video

This lower-end ‘local hollywood production’ of “On the road to slavery” by the fictional Abolition News Network has garnered over 76,000 views on YouTube. Amazing to the the power of video. This is a new approach, never attempted before, of a comprehensive teaching and study of the history of slavery in the United States in the 18th and 19th century by allowing students to hear the actual words and thoughts spoken by most all personalities involved that contributed to this subject, both for and against from 1776 until after the Civil War. This particular clip is quite moving and is a true story about a slave girl witnessed in 1838 on the Steamer “Uncle Sam.” We actually hear about the horror and cruelty in her own viewpoint of what it was like to be a young slave girl bought in the United States before the Civil War. This clip is from Disc four of a seven Disc production. Senior Producer, Steve Edison. For information and educational discounts, please contact Rob Haller, robh@hallerconcepts.com

St. Louis Video and Photography for Frontenac Surgical Center.

Photographic Images from this shoot were utilized for marketing and publicity.  Video footage was edited to create a marketing video and a patient waiting room video.  Mike Haller, Director and Rob Haller, Producer.

St. Louis Green Screen – Video for the web

Full Cyc wall or portable green screen

This is the set for the Uncle Tom’s Cabin studio taping.  The set was built specifically for the production but the observant viewer can see the underlayment green screen background on the floor.

Video Interviews and B-roll Filming Services

our Video interviews and B-roll filming services help create engaging content for a variety of purposes. Video interviews can provide an intimate, candid look at the subject matter and provide context for the topic that you want to discuss. B-roll footage allows you to show instead of telling your story. Professional videographers are skilled at shooting in any environment, from cramped offices to the great outdoors.

Video interviews require extensive planning and preparation to ensure that you get the best results. Knowing what questions you will ask and what background setting would be most effective is essential to achieving a successful end product. A videographer should be able to edit out any gaps or mistakes in audio or video quality as well as make use of professional editing software such as Adobe Premiere Pro or Final Cut Pro X. They also understand lighting techniques necessary for filming including three-point lighting, when appropriate, and can manipulate camera angles, lenses, field of view, and frame capture rates to capture desired angles or subjects.

B-roll footage allows the viewer to have a visual guide while they hear your message; it increases engagement with your audience by breaking up long streams of dialogue with visuals from theme parks, office spaces, nature preserves or other settings suitable for your particular production needs. A professional cinematographer should have experience plenty of experience capturing high-quality b-roll footage in any situation so that your story telling is as effective as possible.

Benefits of Video Interviews and B-roll Filming

Using video interviews and b-roll filming services can allow businesses to create more engaging and compelling content. Here are some of the key benefits of using professional video interviews and b-roll filming services:

1. Increased viewer engagement: A professionally-filmed video interview or b-roll adds an extra layer of interest to your content, increasing the chances that viewers will watch it all the way to its conclusion.

2. Improved brand reputation: Well-edited videos make a business look more organized and professional, which helps build trust and loyalty with customers.

3. Higher search engine rankings: Video interviews and b-roll can add valuable information to your website, thus improving its rankings in search engine results pages (SERPs).

4. Enhanced sharing capabilities: A well-structured video interview or highlights reel will be much more likely to be shared on social media sites, spreading your message even further across the web.

5. More comprehensive storytelling capabilities: A great video interview or b-roll clip can provide valuable background information and help add context to your stories in a way that photos or text alone cannot do.

Types of Video Interviews and B-roll Filming

Video interviews and B-roll filming are both powerful tools in video production. Video interviews provide important visuals, allowing you to capture the personal stories of your subjects that often would not be captured in a written interview. B-roll footage incorporates creative angles and shots to supplement the narrative, subtly guiding a viewer’s understanding of your story. Here are some of the most common types of interviews and B-roll filming that can be used to create compelling video content:

Interview Types: -One on One Interview – Allows for personal insight from an individual on a particular topic or experience.

-Panel Discussion – When interviewing multiple people at once it can provide perspective from different sides of an issue or narrative.

-Telephone Interview – When an individual is unable to be physically present for an interview but still able to communicate via telephone/VOIP.

B-Roll Types: -Slow Moving– Using slow movements with camera angles, focus framing, and shots provide viewers with a more defined look into the subject’s story or journey.

-Action– Capturing multiple activities related to the overall story arc can make viewers feel as if they were present during certain activities being captured on camera. By capturing multiple angles and points of view you become part of the story telling experience

High Angle Shots– Utilizing high angle shots with wide lens included help audiences become more connected with subject as they recognize their environment in relation to them as they are being filmed.

Steps for Planning and Executing Video Interviews and B-roll Filming

Video interviews and B-roll filming can provide your organization with compelling visuals to strengthen your communications, videos and websites. BRoll films production processes are important to understand, to ensure that you can get the most out of them. In this guide, we will discuss the necessary steps to plan and execute successful video interviews and B-roll filming services.

First, you will need to identify the type of video content you are hoping to achieve with your interviews and b-roll filming sessions. The types of video content desired will determine the details that must be considered when planning for your film shoot. Identify if there is a specific message or style that should be communicated with your videos and if there are any unique elements that should be incorporated into the production.

Second, you’ll need consider budget implications for both equipment rental fees and crew costs. This will include considering personnel costs such as camera operators, lighting staff, art directors, etc., as well as associated rental costs such as cameras, lenses and stands. You’ll also have to decide how many shooting days are needed in order to “get it right”, how long each interview should take (including time for makeup/wardrobe), and how long B-Roll shooting might take depending on conditions on location or in studio.

Thirdly, it is important to secure an effective location or studio space for shooting. Location scouting activities may help inform decisions about which questions to ask during interviews (e.g., does this terrain align with topic). It is advisable that crew arrive at the principal locations with sufficient time ahead of schedule (usually one day prior) so they can set up gear in a timely manner; This includes camera settings involving white balance adjustments plus additional colors correction setup tasks if available – particularly when using high mechanics like drones or vehicle based tracking systems.

Finally it is recommended you conduct test runs before rolling cameras onscene – such tests should cover audio recording tests covering microphone positions plus sound levels & receive confirmation settings between transmitter/receive microphones have been correctly set – this would include testing output levels acceptable within additional recording hardware during recording sessions – camera movement tests should likewise complete focus measurements while establishing optimum light sources & position accordingly without any DP interference during session runs – consider running rehearsal rehearsal run trial takes prior commencing final takes & takes cautiously review full post production process before distribution/publishing process commences

Tips for Creating Engaging Video Interviews and B-roll

Engaging video interviews and high-quality b-roll shots help bring stories to life by creating immersive visuals that capture the unique perspective of your subjects. Whether you’re producing a promotional video, creating a documentary, or shooting an interview piece for television news, planning and executing effective videos is critical to any successful project. Here are some tips to ensure your video interviews and related b-roll footage are engaging and captivating:

Plan Ahead: Preparation is key when shooting interviews and b-roll footage. Be sure to plan ahead and have a clear idea of what you want to cover in the video. Think about questions you need to ask, establish the proper lighting setup for interviews, maintain pace with background music or other sound effects, decide how far in advance each shot needs to be set up, then take advantage of natural sounds or music from your environment as background. This will make sure everything runs smoothly on shoot day so that all you need to do is capture great footage!

Establish Rapport: Interviewees can make your story come alive with their thoughts and opinions. Establishing trust between yourself as the interviewer and the subject will help produce interesting conversations for viewers. Invest time introducing yourself before starting the interview sequence — this can lead to more relaxed discussions with useful anecdotes that may not have been captured otherwise.

Capture B-roll Footage: B-roll footage adds interest and context throughout a production by providing visual pieces around an overall story line or narrative arc. Plan out which b-roll scenes are necessary ahead of time then capture them by selecting different camera angles so that they may be used seamlessly within your production — this could include environments specifically affiliated with the interview subject as well as shots they may interact with directly during their responses or body language if required by the production’s storyline.

Finally, conserve time by compiling all logistic documents at once – sign release forms for intended broadcast mediums such as television networks prior – then work together with talent agents on locations selection alongside professionals who specialize in these services for optimal results!

Equipment and Software Used for Video Interviews and B-roll Filming

Properly executing video interviews and B-roll filming projects requires having the right equipment. To ensure that all recordings are of the highest quality, we use only professional-grade audio/visual equipment along with industry-standard software.

The audio/visual equipment used for video interviews and B-roll filming includes 4K camera, lighting and sound systems, camera stabilizers, microphones, lattas and tripods. We also have a selection of lens types to choose from so that the desired angle can be achieved.

The software we use for editing includes Adobe Premiere Pro and After Effects for creating high-quality cinematic results. We use these tools for fine tuning colors and stylizing footage as well as adding motion graphics or audio/video effects to create an engaging final product. We also use other industry-standard programs such as Avid Media Composer and Final Cut Pro.

By using top quality equipment and professional software solutions, we make sure that all our productions have an outstanding visual impact that captivates audiences.

Post-Production for Video Interviews and B-roll Filming

At the completion of the video interview and B-roll filming, there is a post-production phase that is necessary to ensure the best possible product. Post-production work encompasses editing, color correction, sound design/mixing/mastering, graphics and effects. For our Video Interviews and B-roll Filming services, post-production will take around two weeks depending on the complexity of the project.

Editing involves cutting down an hour long shoot into 3 five minute videos with transitions and music (if needed). This entails finding meaningful clips to telling the story you are trying to convey as well as putting it in chronological order. It also includes adjusting sound levels and making small adjustments to create a smooth video piece.

Color Correction ensures that all footage is even throughout with regard to brightness, contrast, white balance etc. This enables it so that once you look at all footage together everything looks consistent. Audio Design/Mixing/Mastering helps bring out certain sounds when needed for narrative pieces such as background noise or music for a film; it also ensures all audio clips within a given video are at sync with one another.

Graphics involves tweaking images included in videos such as photos or fonts; this is done through programs like adobe photoshop but can also include animations as well (such as an intro). Effects helps shape how a video looks by adding things like electronic zooming that enables scenes to move smoothing or text being smoothly inserted over a scene without interruption. Additionally effects can help add foggy backgrounds or simple design changes until finalized product looks professional upon completion.

The final step in the process is closure.

Make sure you capture the “final footage” of your subject talking about what was discussed during the interview. This could be a wrap up sentence that expresses their overall sentiment about their message as well as any parting words for your viewers.

It is also important to ensure that you have sufficient B-roll footage to fill out any gaps in the story line or to support the narrative for future video projects. By taking time to document each part of the project carefully and completely, you can create projects with engaging stories, messages and visuals that will impact more people with lasting impressions.

Shari Haller

314.913.5626

mikeh@hallerconcepts.com

4501 Mattis Road   St. Louis Missouri   63128