To deliver content to the targeted eyes and ears, we approach each project as a blank palette, and use the appropriate technology to achieve results. This normally includes the Web, DVD, blogs and social marketing.
We design and create search-engine friendly websites that perform well in search engines.
And we fix existing websites so that they can achieve higher rankings in search engines to increase your sales conversion rate.
We blend a unique mix of highly specialized skills in creative, technical and marketing fields.
St Louis Website Design and Video for StL Rehab Corp. St Louis Video Crew assignment – Create an informative video and capture interesting photographic images for rehabilitation care in St. Louis. Shari Haller, St Louis Video Producer, 314-892-1233. Pat Haller, Senior StL Location Photographer.
Best Practices to Improve Your Website’s On-Page SEO.
Are you struggling to improve your website’s visibility? On-page SEO is key to improving your organic search results. It’s time to take control of your website’s SEO and start implementing the best practices.
You can make a real difference in boosting your on-page SEO rankings with the right guidance!
Understanding On-Page SEO
On-page SEO is a critical part of any digital marketing strategy. To optimize your website for search, you need to understand the basics of on-page SEO and apply them.
Simply put, on-page optimization is the practice of optimizing individual web pages to make them more likely to rank well in search engine results. On-page SEO involves both technical and content considerations.
The technical elements involve structuring your website into an efficient hierarchy and utilizing meta tags, schema markup, open graph meta tags and a proper internal linking structure to ensure that major search engines—Google, Bing and Yahoo—can effectively access your content. Content or on-page optimization includes topics such as optimizing page titles/meta descriptions, page content relevance/keyword density and using semantically related phrases throughout each page’s copy in order to provide additional optimization. Image alt tags are also often considered part of on-page optimization; by adding relevant alternative text associated with each image or video you can help crawlers better understand what’s contained within the page’s image/video file library.
It’s important to remember that any changes you implement should enhance the overall user experience (UX) as much as possible so that visitors stay engaged in order for them to have a more positive interaction with your website and thus lead to conversions or eventual sales. Quality backlinks also factor into on-page SEO which can help boost websites higher in SERPs over time with continuous effort—remember that having quality content is also key when it comes to building up link interest from external sources as well!
Optimizing Page Titles
The on-page SEO optimization of your website is an important element for the success of your online presence. Page titles are among the key elements that search engine algorithms take into account when determining how relevant the content is to your keywords. Optimizing page titles can be done by providing clear and concise information about the content on each page, as well as keyword-rich language that improves visibility in the search results pages.
To optimize page titles, you should include a primary keyword phrase in the title that best describes what’s on the page. You should keep it to no more than 60 characters, including spaces, so that it isn’t truncated when displayed in SERPs. Additionally, you may also add secondary keywords or phrases for further relevance and context. Include an interesting title that engages visitors and encourages clicks from SERPs – this helps create a positive impression among potential visitors along with boosting organic traffic from search results pages. Make sure to avoid duplicate titles, if possible – this will help ensure unique listings display in SERPs which can help improve click-through rates and potential leads from customers.
Crafting Meta Descriptions
Meta descriptions are HTML attributes that are used to provide a brief summary of the content on a page of your website. They usually appear as snippets in search engine results pages (SERPs), so writing well-crafted meta descriptions is an important step to improve your website’s visibility.
The ideal length for a meta description is 155-160 characters. Keep your descriptions concise and to the point. Make sure they accurately capture the essence of the content, yet pique user curiosity enough for them to click through to your page. Use natural language and avoid stuffing keywords in order to create compelling meta descriptions that are likely to be clicked on by users. Include one keyword, or several related and targeted terms, but make sure they naturally fit into the description.
Additionally, make sure all of your webpages have unique meta descriptions instead of duplicates or blank elements as this could lead to SEO penalties from search engines such as Google or Bing. Try not use too many boilerplate responses, it is better if each page includes a unique meta description that fits its specific content so that you can maximize organic traffic and improve your ranking in SERPs.
Optimizing Headings and Subheadings
Headings and subheadings are important parts of web page content, as they help visitors quickly scan the page and make sure they’re getting the information that they need. Headings also grab search engines’ attention, helping to ensure that your page ranks for relevant keywords and phrases. That’s why it’s important to make sure that you optimize your headings and subheadings for both human eyes and search engine spiders.
The most important part of optimizing your headings is making sure that you use relevant keywords throughout them. This means all the way from your H1 (usually reserved for a page’s title) down through the H6 tag (used to indicate a paragraph or small section of text). This helps search bots identify what your web page is about, which ensures it appears in greater numbers in relevant search queries.
Another key optimization step is to make sure that headings aren’t too long. Keep them concise while still including all relevant information; around 70 characters max is recommended. To improve legibility, separate each word with a hyphen instead of using spaces where applicable—this will also help keep each word connected with one another in any search result listings that link back to your site. Finally, use different words whenever possible when creating headings, especially on longer pieces; this helps ensure readers don’t lose focus when skimming or searching for specific information on the page.
Writing Quality Content
Producing high-quality content is essential when seeking to improve your website’s on-page SEO. This involves not only the quality of the words you use, but also the design elements that work in concert with them. When writing content for a website, be sure to keep the following best practices in mind:
1. Focus on readability: Keep your sentence structures simple and easy to understand, and avoid using jargon and overly complex language that can cause confusion.
2. Research your topics thoroughly: You should always strive for accuracy and depth of coverage on any given topic to outpace whatever else is available on the web.
3. Prioritize subheadings: Subheadings will allow readers to scan quickly through long pieces of text and create a better experience overall.
4. Write relevant meta descriptions: While search engine algorithms use advanced methods to interpret content, having brief and relevant meta descriptions for each page gives them an additonal assist in understanding what’s important about each page’s content.
5 Use keywords strategically: Try to optimize keywords without making them sound unnatural or contrived – both people & search engines will appreciate it!
6 Link appropriately throughout text: Make sure all links are appropriate within context, as generic link bait phrases can seem spammy & hurt credibility with readers & search engines alike.
When it comes to optimizing the content of your website, one area you should not overlook is images. Optimizing imagery is just as important for SEO as optimizing any other aspects of your site – and in some cases drivers even more organic traffic. To get the most SEO value out of your images:
-Ensure all images are compressed before upload: Compressing image file sizes will help reduce page loading times which can lead to increases in SEO traffic. Use JPEG format for photos and PNG for illustrations. Use specialized software or online tools such as TinyPNG and optiMIZE to decrease file size, while still maintaining quality.
-Provide descriptive captions: Alt (alternative) text is key to helping search engine bots understand what an image is about; therefore, providing descriptive alt captions goes a long way in improving on-page SEO. Keep alt captions descriptive yet concise so they accurately convey what the picture portrays without taking up too much real estate within the page or post’s code.
-Create Image Sitemaps: You can optimize an XML sitemap specifically for identifying images that appear on your web pages through the “image” tag so search engine crawlers can discover them quickly and easily index them into their systems. If using WordPress, create an Image Sitemap through a plug-in such as Yoast Google XML Sitemaps plugin . This helps search engine crawlers find all potential raw images associated with a given website, rather than leaving it up to chance that they stumble across each one independently.
Enhancing Loading Speeds
One of the most important aspects of SEO-friendly web design is enhancing loading speeds. Your pages should load quickly so that users can easily access your content without frustration. Faster loading times can significantly improve your ranking on SERPs, as Google prioritizes sites with faster response times.
You can also increase loading speeds by adding a caching system or content delivery network (CDN)t o store static files in different geographic locations; this reduces latency due to trips between the server and client’s computer/device. Installing an updated web browser on all systems used to view your site should also be considered — Google Chrome is often seen as the industry standard for fast performance speeds, although other browsers have their own set of benefits in terms of design compatibility and user experience (UX).
Checking for Broken Links
Broken links are one of the most inconspicuous, yet critical aspects of ensuring optimal on-page SEO. Combing your webpages in order to find and fix broken links is a necessary part of enhancing your website’s performance. Here are a few best practices to keep in mind when assessing the presence of broken links on your website:
First, verify that all external links still point to valid pages. Outdated URLs can be caused by content being moved without setting up proper redirects or mistyping an existing link. Occasionally checking and addressing broken links ensures that visitors remain on your webpage and are not sent to a 404 error page.
Second, check for any broken internal site navigation links as these can be just as harmful as external link errors. Internal links further propel user experience and should work with ease, leading visitors from one page to another seamlessly.
Finally, utilize automated tools such as an SEO crawler to detect potential errors in both internal and external linking structures. Many automated tools offer comprehensive insights along with the site map that includes URL status codes which will allow you to address any broken links in much less time than manually searching through each page of the website in question.
St Louis Video Producer