Tag Archives: st louis video production services

Lights, Camera, Script! How to Create Engaging Video Content for Your Commercial.

As a marketer, I know the importance of creating engaging video content for commercials. In today’s digital age, video content has become a vital tool for businesses to reach their target audience and increase their brand awareness. In this article, I will share my insights on how to create compelling video content for your commercial.

Creating engaging video content for your commercial is an effective way to reach your target audience and increase your brand awareness. Listen to the script narration from this video for the Jackie Joyner Kersee Foundation.

Importance of Video Content for Business Commercials

Video content is an excellent way to showcase your products or services and engage with your target audience. According to a recent study, video content is more likely to be shared on social media platforms than any other form of content. This means that video content has a higher potential to reach a broader audience than other forms of content.

Moreover, video content can help businesses to establish emotional connections with their audience, which can lead to increased brand loyalty and customer retention. By creating engaging video content, you can convey your brand’s message and values in a more compelling way than through written content alone.

Types of Video Content for Commercials

There are various types of video content that businesses can use for their commercials. The most common types are explainer videos, product demos, testimonials, and brand videos.

Explainer videos are short, animated videos that explain how a product or service works. Product demos, on the other hand, showcase the features and benefits of a product or service in action. Testimonial videos feature satisfied customers sharing their experiences with a product or service, while brand videos communicate the brand’s mission, values, and culture.

Elements of an Engaging Video Script

To create an engaging video, you need to have a compelling script. A good script should have a clear message, a strong call-to-action, and a story that resonates with your target audience.

The script should be concise and easy to understand, with a tone that matches your brand’s personality. It should also have a clear structure, with a beginning, middle, and end, and the key message should be delivered early on in the video.

Moreover, the script should be written in a way that is easy for the actors or presenters to deliver, with natural-sounding dialogue and a clear understanding of the intended audience.

Tips for Writing a Compelling Video Script

When writing a script for your video, there are several tips that you should keep in mind. First, you should know your audience and tailor your script to their interests and preferences. This will help you create a video that resonates with them and encourages them to take action.

Second, you should keep your script simple and avoid using jargon or technical terms that your audience may not understand. This will help you to communicate your message clearly and effectively.

Third, you should use storytelling techniques to create an emotional connection with your audience. This can be achieved by using real-life examples, testimonials, or personal anecdotes.

Fourth, you should create a strong call-to-action that encourages your audience to take action, whether it’s to visit your website, sign up for a free trial, or make a purchase.

Finally, you should edit and revise your script until it is perfect. This means removing any unnecessary information, clarifying any confusing parts, and ensuring that the script flows smoothly.

How to Create a Storyboard for Your Video

Once you have your script, the next step is to create a storyboard for your video. A storyboard is a visual representation of your script, and it helps you to visualize how your video will look and feel.

To create a storyboard, you can use a pen and paper or a digital tool like Canva or Storyboarder. Start by dividing your script into scenes and sketching out each scene’s visuals. This will help you to identify any potential issues and make changes before you start filming.

Moreover, a storyboard can help you to communicate your vision to the production team, actors, and crew. It can also help you to estimate the time and budget required for your video.

Choosing the Right Visuals and Audio for Your Video

Choosing the right visuals and audio for your video is crucial to creating an engaging video. The visuals should be high-quality and relevant to your message, and the audio should be clear and easy to understand.

When selecting visuals, consider using real-life examples, stock footage, animations, or graphics. Each type of visual has its own strengths and weaknesses, so choose the one that best suits your message and budget.

Similarly, when selecting audio, consider using voiceovers, background music, or sound effects. Each type of audio can create a different mood or emotion, so choose the one that best supports your message and visuals.

Filming and Editing Your Video

Once you have your script, storyboard, and visuals and audio selected, the next step is to film and edit your video. This can be a complex and time-consuming process, so it’s essential to have a clear plan and timeline in place.

When filming, ensure that you have the right equipment, such as cameras, lighting, and microphones. This will help you to capture high-quality footage and audio.

When editing, ensure that you follow your storyboard and script closely. This will help you to create a video that is cohesive and engaging. Moreover, use editing techniques like transitions, color grading, and sound mixing to make your video look and sound professional.

Best Practices for Promoting Your Video Content

Once you have created your video, the next step is to promote it to your target audience. There are several best practices that you should follow when promoting your video content.

First, you should use social media platforms like Facebook, Instagram, Twitter, and LinkedIn to share your video. This will help you to reach a broader audience and encourage them to share your video with their followers.

Second, you should optimize your video for search engines by including relevant keywords in the title, description, and tags. This will help your video to rank higher in search results and increase its visibility.

Third, you should embed your video on your website and email newsletters. This will help you to drive traffic to your website and encourage visitors to engage with your brand.

Measuring the Success of Your Video

To measure the success of your video, you should track its performance using metrics like views, engagement, and conversions. This will help you to understand how your video is resonating with your target audience and make improvements for future videos.

Moreover, you should analyze the data to identify any trends or patterns in your audience’s behavior. This can help you to create more targeted and effective video content in the future.

Conclusion and Final Thoughts

In conclusion, creating engaging video content for your commercial is an effective way to reach your target audience and increase your brand awareness. By following the tips and best practices outlined in this article, you can create a compelling video that resonates with your audience and encourages them to take action.

Remember to keep your message clear and concise, use storytelling techniques to create an emotional connection, and choose visuals and audio that support your message. Moreover, track your video’s performance and analyze the data to make improvements for future videos.

So, lights, camera, script! It’s time to create an engaging video for your commercial and take your brand to the next level.

What are your thoughts on creating video content for commercials? Do you have any tips or best practices to share? Let me know.



Shari Haller, St Louis Video Producer

Video is Critical for Quality Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be the new black!
The reason behind this trend is video’s potential to reach and connect with millions of viewers worldwide. With video, the message is immediate, interactive and influential – something that a page of text is not.

Video is often the preferred method of communication for consumers, with video accounting for 78% of online traffic. This number continues to rise, with Cisco predicting that video will account for 84% of all Internet traffic by 2018.  If this prediction isn’t convincing enough, here are 4 more reasons why any business, regardless of size and budget, should use video in their content marketing strategy:

Video content is faster to produce than an online guide or e-book.
There’s this perception out there that producing a video is difficult and time-consuming. Speaking from experience, I can tell you that it’s easier to create a 30 second piece of video content than it is to outline, research, write, edit, design and publish a decent e-book, and less expensive at the end of the day. Imagine a video for every landing page, email or campaign. It’s possible.

Video production is totally scalable.
Innovations in scalable video production methods have made it quick and easy for businesses to order professionally shot and produced video content, in any style, for any location, in any volume – and not pay through the roof! The days of contracting large agencies (and incurring large agency fees) to produce video content in volume are gone for good.

Video is great as a content amplifier.
Written content isn’t going anywhere but the way that it’s promoted is starting to change. Try using a short, 15-30 second video to promote your next guide, white paper or e-book. Include the video in emails, on your guide’s landing page and in your social channels. You’ll see higher CTRs in your email campaigns—Zapier saw a 300% increase after including a video—and higher conversion rates for your guide as well.

Producing video content and integrating into campaigns has never been easier. Marketing automation platforms like Marketo have made it easy for marketers to incorporate video into content marketing and lead nurturing efforts. But until recently, the video production piece has always been left out of these platforms because traditional video providers face challenges of volume and reach – meaning they would be unable to service a large and geographically-distributed customer base. By adding video production apps like Scalable Video to their platforms, marketing automation companies can now enable businesses to order the production of video ads and custom video content shot anywhere in North America, efficiently add these videos to email and landing pages, track their results, and feed lead nurturing efforts.

Video: The Future is Now
No longer is video reserved for when viewers have the time to sit down, download and relax. Now over 9 in 10 consumers are watching online video on their mobiles, tablets, laptops and desktops, with 40% of 18-24 year olds watching video more than 10 times per week. Because of this, businesses need to make sure their marketing strategy falls in line with what consumers want – and it is clear that consumers want video! With video being a clear winner in generating responses and shares, it’s time to consider how you can include video in your content marketing tactics. Could your next blog post be conveyed as a video instead of written words? Or maybe a case study?
If your business hasn’t already begun implementing its video marketing strategy, you’re falling behind. So sit down, start planning, find your video production partner and start filming, because now is the time to start!

Rob Haller, St Louis Video Producer
St Louis Video Producer

video production saint louis | post production

Professional video and film production for your product, services or organization.
Find the Unusual Point of View

No one knows your products better than you. However, nothing is better than a video shoot to bring out special features of your product that may surprise even you. We always look and create unusual angles, some can be close ups, but always we look for unique points of view. Accentuate particular angles. Have fun! You never know what angle will end up revealing the most impressive or attractive tale, so test different options. We help tell your story with the digital video images we capture.
St Louis Video Production Services, Rob Haller, St Louis Video Producer and Photographer, 314-892-1233. robh@hallerconcepts.com Saint Louis, Missouri, USA
St. Louis Video Production
Camera Equipment
Lighting and Grip
Props and Set Preparation
Sound Recording
Sets Build Out
Stage Set Up
Stage – Set Painting
Stage Tear Down
Talent – Wardrobe – Make Up
Special Effects

St Louis Video Post Production
HD Digital Editing
Video Effects and Graphics
Color Correction
Video Animation
Digital Media Authoring
Audio Recording Studio
Sound Mixing/Design

St Louis Video Production Services, Rob Haller, St Louis Video Producer and Photographer, 314-892-1233. robh@hallerconcepts.com Saint Louis, Missouri, USA

st louis corporate video | post production | video services

Corporate videos play a crucial role on websites, at trade shows, and in the training and professional development of employees.

When deciding to invest in corporate videos, you want to be certain that the results will be perfect. We have a proven process for video production that includes the insight and preparation required to make the most of your video investment. Our production process takes every detail into account and includes as much time as necessary to get acquainted with your organization to ensure that we truly capture the essence of the company in your videos.

Our St Louis video editing team will skillfully edit your video, using the most up to date, top of the line editing tools, to create a high-quality marketing tool that is sure to impress.

Upon final video production, the editing work begins, visual graphics, audio, music and additional effects are added and submitted for your approval.


Shari Haller



st louis video production | importance of audio recording

Get your audio right for video.

The sound track of your video has a tremendous impact on the production. Your recorded audio is important.  Getting the sound for your video can range from  the totally simple (and not suggested) method of letting the camcorder microphone take in whatever comes to it, to having a dedicated  sound mixer and recorder to capture the sound with specialized microphones.  And there is a range between these two extremes.

st louis video production - audio recording

st louis video production – audio recording

Our professional crew with the properly designated digital equipment will record your audio the right way to make your production a success.

Shari Haller



St Louis Video Production | video production and editing

St Louis Video Production and Editing.

Promotional video production services for this interior design firm created multiple videos.  The customer required a small video production crew and editing. Still images created were used in brochures, multiple videos and for the web.

Mike Haller 314-892-1233

st louis commercial video production

Dry Eye International Task force guidelines – St. Louis Video Production

Mike Haller, Video Producers and Directors St. Louis, Missouri. 314-892-1244
Dr. Mulqueeny explains the dry eye guidelines – St. Louis Video.