Tag Archives: st louis video production services

Video is Critical for Quality Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be the new black!
The reason behind this trend is video’s potential to reach and connect with millions of viewers worldwide. With video, the message is immediate, interactive and influential – something that a page of text is not.

Video is often the preferred method of communication for consumers, with video accounting for 78% of online traffic. This number continues to rise, with Cisco predicting that video will account for 84% of all Internet traffic by 2018.  If this prediction isn’t convincing enough, here are 4 more reasons why any business, regardless of size and budget, should use video in their content marketing strategy:

Video content is faster to produce than an online guide or e-book.
There’s this perception out there that producing a video is difficult and time-consuming. Speaking from experience, I can tell you that it’s easier to create a 30 second piece of video content than it is to outline, research, write, edit, design and publish a decent e-book, and less expensive at the end of the day. Imagine a video for every landing page, email or campaign. It’s possible.

Video production is totally scalable.
Innovations in scalable video production methods have made it quick and easy for businesses to order professionally shot and produced video content, in any style, for any location, in any volume – and not pay through the roof! The days of contracting large agencies (and incurring large agency fees) to produce video content in volume are gone for good.

Video is great as a content amplifier.
Written content isn’t going anywhere but the way that it’s promoted is starting to change. Try using a short, 15-30 second video to promote your next guide, white paper or e-book. Include the video in emails, on your guide’s landing page and in your social channels. You’ll see higher CTRs in your email campaigns—Zapier saw a 300% increase after including a video—and higher conversion rates for your guide as well.

Producing video content and integrating into campaigns has never been easier. Marketing automation platforms like Marketo have made it easy for marketers to incorporate video into content marketing and lead nurturing efforts. But until recently, the video production piece has always been left out of these platforms because traditional video providers face challenges of volume and reach – meaning they would be unable to service a large and geographically-distributed customer base. By adding video production apps like Scalable Video to their platforms, marketing automation companies can now enable businesses to order the production of video ads and custom video content shot anywhere in North America, efficiently add these videos to email and landing pages, track their results, and feed lead nurturing efforts.

Video: The Future is Now
No longer is video reserved for when viewers have the time to sit down, download and relax. Now over 9 in 10 consumers are watching online video on their mobiles, tablets, laptops and desktops, with 40% of 18-24 year olds watching video more than 10 times per week. Because of this, businesses need to make sure their marketing strategy falls in line with what consumers want – and it is clear that consumers want video! With video being a clear winner in generating responses and shares, it’s time to consider how you can include video in your content marketing tactics. Could your next blog post be conveyed as a video instead of written words? Or maybe a case study?
If your business hasn’t already begun implementing its video marketing strategy, you’re falling behind. So sit down, start planning, find your video production partner and start filming, because now is the time to start!

314-892-1233
Rob Haller, St Louis Video Producer
St Louis Video Producer
robh@hallerconcepts.com

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video production saint louis | post production

Professional video and film production for your product, services or organization.
Find the Unusual Point of View

No one knows your products better than you. However, nothing is better than a video shoot to bring out special features of your product that may surprise even you. We always look and create unusual angles, some can be close ups, but always we look for unique points of view. Accentuate particular angles. Have fun! You never know what angle will end up revealing the most impressive or attractive tale, so test different options. We help tell your story with the digital video images we capture.
St Louis Video Production Services, Rob Haller, St Louis Video Producer and Photographer, 314-892-1233. robh@hallerconcepts.com Saint Louis, Missouri, USA
St. Louis Video Production
Camera Equipment
Lighting and Grip
Props and Set Preparation
Sound Recording
Sets Build Out
Stage Set Up
Stage – Set Painting
Stage Tear Down
Transportation
Talent – Wardrobe – Make Up
Special Effects

St Louis Video Post Production
HD Digital Editing
Video Effects and Graphics
Color Correction
Video Animation
Compositing
Digital Media Authoring
Audio Recording Studio
Sound Mixing/Design
Duplication/Replication

St Louis Video Production Services, Rob Haller, St Louis Video Producer and Photographer, 314-892-1233. robh@hallerconcepts.com Saint Louis, Missouri, USA

st louis corporate video | post production | video services

Corporate videos play a crucial role on websites, at trade shows, and in the training and professional development of employees.

When deciding to invest in corporate videos, you want to be certain that the results will be perfect. We have a proven process for video production that includes the insight and preparation required to make the most of your video investment. Our production process takes every detail into account and includes as much time as necessary to get acquainted with your organization to ensure that we truly capture the essence of the company in your videos.

Our St Louis video editing team will skillfully edit your video, using the most up to date, top of the line editing tools, to create a high-quality marketing tool that is sure to impress.

Upon final video production, the editing work begins, visual graphics, audio, music and additional effects are added and submitted for your approval.

Shari Haller

314.913.5626

mikeh@hallerconcepts.com

st louis video production | importance of audio recording

Get your audio right for video.

The sound track of your video has a tremendous impact on the production. Your recorded audio is important.  Getting the sound for your video can range from  the totally simple (and not suggested) method of letting the camcorder microphone take in whatever comes to it, to having a dedicated  sound mixer and recorder to capture the sound with specialized microphones.  And there is a range between these two extremes.

st louis video production - audio recording

st louis video production – audio recording

Our professional crew with the properly designated digital equipment will record your audio the right way to make your production a success.

Shari Haller

314.913.5626

mikeh@hallerconcepts.com

St Louis Video Production | video production and editing

St Louis Video Production and Editing.

Promotional video production services for this interior design firm created multiple videos.  The customer required a small video production crew and editing. Still images created were used in brochures, multiple videos and for the web.

Mike Haller 314-892-1233

st louis commercial video production

Dry Eye International Task force guidelines – St. Louis Video Production

Mike Haller, Video Producers and Directors St. Louis, Missouri. 314-892-1244
Dr. Mulqueeny explains the dry eye guidelines – St. Louis Video.