The internet has opened up a whole new world of ways to being your business to customers. Potential customers can do business with you, without ever having to meet you or even step into your business. This article can help you to jump into the world of internet marketing and claim those customers.
Facebook has become one of the best ways to promote your company online. Hundreds of millions of people worldwide use Facebook on a daily basis, granting you huge amounts of exposure to a large client base. Since Facebook also has personal interests of every person, you can easily target a specific group.
To build relationships with your potential customers, it’s important to get involved with social media. Sites like Twitter and Facebook, along with community forums, offer you unique ways to engage directly with your consumers. Social media may not lead to immediate sales, but it certainly will help you build brand awareness and long-term growth potential.
A great way to make a sale is to show your customers content on all social and internet media that demonstrates your product’s effectiveness, like a video of the product in action. They will be able to see the product’s features with their own eyes and will feel more confident about it. Media is far more engaging and far less pushy than a glut of sales text.
Join the visual video world. Video marketing has been shown to increase sales, because you are giving a more personal review of the product, and sometimes even allowing your readers to see a product in use. This tactic not only increases sales, but also readership. It gives your audience a chance to see the person behind the words.
Internet marketing has opened a whole new world for people to do business. You don’t even have to have a real store anymore. Your business can thrive in the cyber world, without having a store that people can walk into. By recognizing the potential of internet marketing, you can build the business you have always dreamed of.
Rob Haller, St Louis Video Producer
St Louis Video Producer
Getting ready for the next shot on the set of the studio.
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Actors Chamane Barbatti and Dennis Lebby on the set of Martyrs.
Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be the new black!
The reason behind this trend is video’s potential to reach and connect with millions of viewers worldwide. With video, the message is immediate, interactive and influential – something that a page of text is not.
Video is often the preferred method of communication for consumers, with video accounting for 78% of online traffic. This number continues to rise, with Cisco predicting that video will account for 84% of all Internet traffic by 2018. If this prediction isn’t convincing enough, here are 4 more reasons why any business, regardless of size and budget, should use video in their content marketing strategy:
Video content is faster to produce than an online guide or e-book.
There’s this perception out there that producing a video is difficult and time-consuming. Speaking from experience, I can tell you that it’s easier to create a 30 second piece of video content than it is to outline, research, write, edit, design and publish a decent e-book, and less expensive at the end of the day. Imagine a video for every landing page, email or campaign. It’s possible.
Video production is totally scalable.
Innovations in scalable video production methods have made it quick and easy for businesses to order professionally shot and produced video content, in any style, for any location, in any volume – and not pay through the roof! The days of contracting large agencies (and incurring large agency fees) to produce video content in volume are gone for good.
Video is great as a content amplifier.
Written content isn’t going anywhere but the way that it’s promoted is starting to change. Try using a short, 15-30 second video to promote your next guide, white paper or e-book. Include the video in emails, on your guide’s landing page and in your social channels. You’ll see higher CTRs in your email campaigns—Zapier saw a 300% increase after including a video—and higher conversion rates for your guide as well.
Producing video content and integrating into campaigns has never been easier. Marketing automation platforms like Marketo have made it easy for marketers to incorporate video into content marketing and lead nurturing efforts. But until recently, the video production piece has always been left out of these platforms because traditional video providers face challenges of volume and reach – meaning they would be unable to service a large and geographically-distributed customer base. By adding video production apps like Scalable Video to their platforms, marketing automation companies can now enable businesses to order the production of video ads and custom video content shot anywhere in North America, efficiently add these videos to email and landing pages, track their results, and feed lead nurturing efforts.
Video: The Future is Now
No longer is video reserved for when viewers have the time to sit down, download and relax. Now over 9 in 10 consumers are watching online video on their mobiles, tablets, laptops and desktops, with 40% of 18-24 year olds watching video more than 10 times per week. Because of this, businesses need to make sure their marketing strategy falls in line with what consumers want – and it is clear that consumers want video! With video being a clear winner in generating responses and shares, it’s time to consider how you can include video in your content marketing tactics. Could your next blog post be conveyed as a video instead of written words? Or maybe a case study?
If your business hasn’t already begun implementing its video marketing strategy, you’re falling behind. So sit down, start planning, find your video production partner and start filming, because now is the time to start!
Rob Haller, St Louis Video Producer
St Louis Video Producer
Clients turn to us to handle their video communication needs. From Video Search Engine Optimization, to embedding metadata in the video, to encoding and distribution, we provide an end-to-end solution for your video.
From the initial concept through scripting, shooting, editing and delivery, our team is ready to ensure we meet your goals, on time and on budget.
Here is a video delivered by the CEO of a large St Louis corporation discussing employee communications. The taping was conducted at the client location, edited the very next day and posted to the company website and their YouTube channel.
St Louis Commercial Video Production is a full-service web video production company specializing in the development and delivery of corporate video production content for the internet.
Video can be delivered by the desktop computer, mobile devices and television. We love the challenge of hard to explain products and services. We can simplify your message and create a clear concise web video delivery for your firm.
Our web video production services include:
Talent – On-Camera and Voice-Overs
Videotaping for locations, or in our studio, complete with a green screen
Editing and Post Production. Motion Graphics and Visual Effects
St louis commercial video production provides top quality video production services
Our experienced and creative commercial video production crew provides highly skilled expertise to produce videos that get results. Call upon ou video production crews, producers, directors, lighting pros, audio technicians, videographers, cameraman and editors.
We create compelling presentations, web videos, customer service and sales training for your employees, internal company training videos.
We also produce medical videos, marketing and promotional videos and special event videos.
Michael Haller, St Louis Video Editor, 314-892-1233.
Political Communications for broadcast and the web. We shoot for both major political parties and shown below is an example. This was a location production shot in one day and then edited at the studio. Additional edits were completed in post production for broadcast television and uploads to the internet and youtube.
Mike Haller, St Louis Commercial Video Production, St Louis Video Producer, 314-892-1233.
A recent project for BCC Corporation enabled us to work stream live video from St. Louis to Canada so multiple senior engineers could view the entire process live and without any travel beyond their desk. Mike Haller was the producer, assistants included Dave Topping and Dave Sauer.