Tag Archives: st louis web video

Video is Critical for Quality Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be the new black!
The reason behind this trend is video’s potential to reach and connect with millions of viewers worldwide. With video, the message is immediate, interactive and influential – something that a page of text is not.

Video is often the preferred method of communication for consumers, with video accounting for 78% of online traffic. This number continues to rise, with Cisco predicting that video will account for 84% of all Internet traffic by 2018.  If this prediction isn’t convincing enough, here are 4 more reasons why any business, regardless of size and budget, should use video in their content marketing strategy:

Video content is faster to produce than an online guide or e-book.
There’s this perception out there that producing a video is difficult and time-consuming. Speaking from experience, I can tell you that it’s easier to create a 30 second piece of video content than it is to outline, research, write, edit, design and publish a decent e-book, and less expensive at the end of the day. Imagine a video for every landing page, email or campaign. It’s possible.

Video production is totally scalable.
Innovations in scalable video production methods have made it quick and easy for businesses to order professionally shot and produced video content, in any style, for any location, in any volume – and not pay through the roof! The days of contracting large agencies (and incurring large agency fees) to produce video content in volume are gone for good.

Video is great as a content amplifier.
Written content isn’t going anywhere but the way that it’s promoted is starting to change. Try using a short, 15-30 second video to promote your next guide, white paper or e-book. Include the video in emails, on your guide’s landing page and in your social channels. You’ll see higher CTRs in your email campaigns—Zapier saw a 300% increase after including a video—and higher conversion rates for your guide as well.

Producing video content and integrating into campaigns has never been easier. Marketing automation platforms like Marketo have made it easy for marketers to incorporate video into content marketing and lead nurturing efforts. But until recently, the video production piece has always been left out of these platforms because traditional video providers face challenges of volume and reach – meaning they would be unable to service a large and geographically-distributed customer base. By adding video production apps like Scalable Video to their platforms, marketing automation companies can now enable businesses to order the production of video ads and custom video content shot anywhere in North America, efficiently add these videos to email and landing pages, track their results, and feed lead nurturing efforts.

Video: The Future is Now
No longer is video reserved for when viewers have the time to sit down, download and relax. Now over 9 in 10 consumers are watching online video on their mobiles, tablets, laptops and desktops, with 40% of 18-24 year olds watching video more than 10 times per week. Because of this, businesses need to make sure their marketing strategy falls in line with what consumers want – and it is clear that consumers want video! With video being a clear winner in generating responses and shares, it’s time to consider how you can include video in your content marketing tactics. Could your next blog post be conveyed as a video instead of written words? Or maybe a case study?
If your business hasn’t already begun implementing its video marketing strategy, you’re falling behind. So sit down, start planning, find your video production partner and start filming, because now is the time to start!

314-892-1233
Rob Haller, St Louis Video Producer
St Louis Video Producer
robh@hallerconcepts.com

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Corporate Video Production Company

Video production for specific industries requires a special type of production. Unlike most products which are being sold to the general public, industry specific services, devices and equipment are generally being marketed to highly target audiences. The producer must focus more on functionality and feature details than other product lines which may wish to focus more on the aesthetic or emotional components.

Your video producer will log all of your footage that was captured. Creating this paper edit to follow the approved script or shot list is important to do before editing in the studio. From there, your producer will work to edit your video adding necessary graphics, animation or type on screen. Upon completion your video will be uploaded to a video repository for your review.

314-892-1233
Rob Haller, St Louis Video Producer
St Louis Video Producer
robh@hallerconcepts.com

Corporate Video Production | Saint Louis Producers

We produce all type of videos about awards recognitions, demonstrations, professional lectures, non-profit events, music videos to raise funds and awareness, photo slideshows of retirees and recognizing excellent staff members, and training of standardized procedures.

St Louis Video Production Services, Rob Haller, St Louis Video Producer and Photographer, 314-892-1233. robh@hallerconcepts.com Saint Louis, Missouri, USA

business video production saint louis missouri | videotaping and post | studio services |producers

Our video crew is highly skilled and experienced in all aspects of production – promotional corporate videos and interviews, web promos, real estate videos, music videos and documentary film and television.

We have broad expertise in developing and communicating corporate video communications.

brand identity
mission and vision
corporate and social responsibility
public and investor relations
marketing and sales programs
new product introductions
image branding

We deliver message-driven solutions to internal and external audiences.

We can also translate your video productions.

314-892-1233
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
St Louis, Missouri, USA | Video Production

st louis video production | video service | movie production

We are a full service, st louis based video production company.
st louis video production provides complete full service video production, video taping, sound recording, talent, and editing post production services. We can film your video in our spacious video production studio or at your location of choice. Our top skilled producers, videographers, editors and production professionals are skilled in the use of all digital formats using the latest video, audio, graphics, animation, editing and production software and equipment available.

314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com

st louis post production | video editor

St Louis Video Post-Production

Video editing basic components. It takes time for your producer to go through all that footage and edit it on paper, so your editor can then digitize the selected footage into the edit suite computer.

There is the audio recording by the voice over talent if there is no person speaking on camera. Also just as important to set the mood of the video, your producer and editor will add appropriate music to the mix.

To make you video look perfect, there may need to be some color correction, especially if more than one camera was utilized in your production taping.

If your video has additional graphic elements, a graphic designer or animator may be needed to work on those video segments relating to type on screen and animation.

And once all the parts go in motion, your producer and editor will work with you to edit your video and upload a viewing copy.

st louis video production company | st louis video production | employee communication video

Clients turn to us to handle their video communication needs. From Video Search Engine Optimization, to embedding metadata in the video, to encoding and distribution, we provide an end-to-end solution for your video.

From the initial concept through scripting, shooting, editing and delivery, our team is ready to ensure we meet your goals, on time and on budget.

Here is a video delivered by the CEO of a large St Louis corporation discussing employee communications.  The taping was conducted at the client location, edited the very next day and posted to the company website and their YouTube channel.

Shari Haller

314.913.5626

mikeh@hallerconcepts.com