Video Marketing: How To Boost Your Business Presence Online

If you’re in the marketing business, then you know that word of mouth and good old-fashioned word is still among the most reliable ways to get your company name out there. However, these days, with so many people spending so much of their time online and on social media networks – not to mention an explosion in new technologies like artificial intelligence (AI) and virtual reality (VR) – there are a lot more avenues for marketing yourself and your business than ever before. To this end, we’re going to look at one of the most effective new marketing techniques: video marketing. Video marketing is quickly becoming one of the primary mediums for businesses to connect with potential customers. There are several different ways you can use video as part of your marketing strategy; this blog post will explore some of the best ones…

St Louis Video Production Crew shooting talent on set

Why is Video Marketing so Important?
With all the hype around social media and other online marketing strategies, you might be wondering why video marketing is so important. After all, doesn’t the internet already have tons of video content? The answer is yes, but video marketing has a few key advantages that make it more effective than other forms of online content: – The vast majority of internet users prefer video to written content. – It’s easier to remember information when it’s delivered via video as opposed to text. – There are millions of websites and social media accounts that don’t have any video content. Video marketing is highly effective because it hits people on a number of different levels. By combining sight, sound, and motion, it engages more of our senses than written content does. It’s also the type of content that can be consumed on the go – almost everyone has a device they can watch video on these days, whether it’s a smartphone, tablet, or computer.

Video and Photography on location

The Best Type of Video for Your Business
When it comes to the type of video, there are several different formats you can choose from. Let’s take a look at each one and see what they have to offer: – Explainer Video: This is the type of video that explains your business and what you do. It may also go into detail about the products or services you offer. – How To Video: A how to video is helpful for just about any type of business. If your business offers a service, for example, a how to video could be extremely helpful for customers who may not know how to use your services correctly. If you sell a product, you could also create a how to video to show your customers how to use your product correctly. – Behind the Scenes: This type of video is great for businesses that are creative or those that want to show potential customers what goes on behind the scenes. You could use this type of video to show how you create your products, what goes into making your business run, or how your employees spend their days. – Product Demo: This is a great way to show your customers how your product works and get them excited about buying it. – Live Stream: Live streaming is still relatively new, but it’s growing in popularity. You can use this type of video to host Q&A sessions, product launches, or to showcase events that are happening in real time.

St Louis medical marketing photographers

Producing Content For Your Video Marketing Strategy
Once you’ve decided on the type of video you want to create, it’s time to get down to brass tacks. Creating a successful video marketing strategy involves two primary steps: creating the content and then promoting it. Let’s take a look at how each step could be applied to one of our examples: the product demo video. First, you’ll need to choose the product you want to showcase. Once you’ve done this, you’ll want to consider your target audience. For example, if your product is a software solution for small businesses, you’ll want to create your video with entrepreneurs in mind. If your product is a children’s book, you’ll want to create your video with parents and educators in mind.

Shari Haller
St Louis Video Producer


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