A practical framework for consulting firms that want more leads, more trust, and more watch-time—without sounding “salesy.”

Most consulting videos fail for one predictable reason: they start where the consultant wants to start (credentials, services, frameworks) instead of where the viewer’s brain starts (risk, uncertainty, and “is this worth my time?”). Decision makers don’t need more content—they need faster clarity.

The good news: you don’t need a cinematic budget or a 12-page voiceover. You need a simple script structure that earns attention in the first 5–10 seconds, sustains it with relevance, and ends with a next step that feels natural.

Below are proven consulting-video script patterns that work because they align with how executives evaluate value: problem → risk → path → proof → action.

Why “simple scripts” win in consulting

Consulting is an intangible service. Your audience can’t “test drive” the outcome. So your video’s job is not to explain everything—it’s to reduce perceived risk.

A strong consulting video does three things:

Diagnoses the problem quickly (so the viewer feels understood).
Frames the stakes (so the viewer feels urgency without pressure).
Proves you have a path (so the viewer feels confidence).

Simple scripts help you do that consistently, across many topics, without reinventing the wheel every time.

The attention formula: Hook → Tension → Clarity → Proof → Next step

If you remember one structure, make it this:

Hook (0–10 sec): Call out a specific pain or misconception.
Tension (10–25 sec): Show consequences of doing nothing or doing the wrong thing.
Clarity (25–60 sec): Offer a clean framework or “first move.”
Proof (60–90 sec): Evidence—results, process, or credibility.
Next step (last 5–10 sec): A simple action that matches the viewer’s intent.

This works for 30 seconds or 3 minutes. The difference is how many proof points and examples you include.

Script Pattern 1: “The Cost of Doing Nothing”

Best for: Risk, compliance, operational inefficiency, revenue leakage, churn, tech debt.
Why it works: Executives move when the cost of inaction becomes specific.

Script (plug-and-play):

Hook: “If you’re seeing [symptom], it’s usually not a [surface issue]—it’s a [root issue].”
Tension: “Here’s what it costs over 6–12 months: [time], [money], [risk].”
Clarity: “The fastest first step is [diagnostic]—not a big overhaul.”
Proof: “When we ran this for [type of org], we found [finding] and fixed [result].”
Next step: “If you want, we can share a [checklist/benchmark] we use to spot this in 20 minutes.”

Key detail: The “cost” must be measurable (cycle time, margin, error rate, churn, SLA misses), not generic.

Script Pattern 2: “3 Mistakes Smart Teams Keep Making”

Best for: Thought leadership, differentiators, positioning, lead nurturing.
Why it works: Lists create a clear promise and keep retention high.

Script:

Hook: “Three mistakes I see even strong teams make in [topic]…”
Mistake 1: [misbelief] → “Instead, do [better approach].”
Mistake 2: [misstep] → “Instead, use [simple tactic].”
Mistake 3: [blind spot] → “Instead, measure [metric].”
Proof: “We’ve used this approach in [industry] to improve [result].”
Next step: “Comment ‘checklist’ and we’ll send the [resource] / or “Book a 15-minute fit call.”

Pro tip: Make the mistakes counterintuitive. “We should do X” → “Actually, X causes Y.”

Script Pattern 3: “Before / After (The Case Study Mini-Story)”

Best for: Sales enablement, website hero video, retargeting ads.
Why it works: Proof beats claims. Stories compress complexity.

Script:

Hook: “A [company type] came to us with [pain].”
Before: “They were dealing with [symptoms + metrics].”
The turning point: “We started with [diagnostic] and uncovered [root cause].”
After: “Within [timeframe], they achieved [result 1], [result 2], [result 3].”
How: “The difference was [one key method].”
Next step: “If you’re seeing [same symptom], let’s talk—this is usually fixable fast.”

Note: A single strong metric is better than five vague wins.

Script Pattern 4: “Myth vs Reality”

Best for: Crowded markets, confusing categories, new service lines.
Why it works: It positions you as a guide and lowers skepticism.

Script:

Hook: “Most people think [myth] about [topic].”
Reality: “But what actually drives results is [truth].”
Example: “Here’s a quick example…”
Clarity: “If you remember one thing: [rule].”
Proof: “This is the approach we use when we help [type] teams.”
Next step: “If you want, we’ll share our [one-page guide].”

Script Pattern 5: “The 60-Second Diagnostic”

Best for: Short-form, LinkedIn, email embeds, outreach sequences.
Why it works: It gives immediate value and creates reciprocity.

Script:

Hook: “Here’s a 60-second way to tell if you have a [problem].”
Step 1: “Look at [metric/process].”
Step 2: “If [condition], that’s a signal.”
Step 3: “Do [quick test].”
Meaning: “If you see [result], the fix is usually [approach].”
Next step: “If you want a deeper read, we’ll run this with you and show you what we find.”

Writing the hook: 10 plug-and-play openers that actually hold attention

Use these to start strong without gimmicks:

“If you’re spending money on [thing] but still seeing [bad result], here’s why.”
“Most [role] teams get [topic] wrong in one specific way…”
“Here’s the fastest way to reduce [risk] without adding headcount.”
“If I had to fix [problem] in 30 days, I’d do this first.”
“The metric you’re not tracking is quietly driving [pain].”
“You don’t have a [problem] problem—you have a [cause] problem.”
“Stop doing [common approach] until you check this.”
“What looks like [symptom] is usually [root issue].”
“Here are three signs your [system/process] is about to break.”
“If you’re considering [big initiative], watch this first.”

Matching script to buyer intent: pick the right video for the job

Decision makers watch different videos at different stages:

Awareness (cold): Mistakes, myth vs reality, cost of doing nothing
Consideration (warm): Diagnostic, framework, mini case study
Decision (hot): Case studies, process walk-through, “what it’s like to work with us”
Expansion (existing clients): Playbooks, updates, training micro-videos

A common mistake is using a “decision-stage” video (full service overview) for an “awareness-stage” audience. That’s how you lose watch-time fast.

Production details that make simple scripts look premium

Even the best script gets ignored if the video feels hard to watch or hard to trust. Here’s what matters most:

Audio beats everything. If the voice is thin, echoey, or noisy, trust drops instantly.
Lighting signals competence. Soft, controlled lighting is the difference between “polished consultant” and “webcam pitch.”
Pacing needs visual variety. Use b-roll, on-screen keywords, simple charts, or quick cutaways every 5–8 seconds.
On-screen text should summarize, not duplicate. Reinforce the point, don’t subtitle the entire speech unless needed.
One message per video. One problem. One framework. One action.

Repurposing: one script, many assets

Consulting content performs best when you treat each shoot as a content system:

1 core video (2–4 minutes) for your website / YouTube
3–6 short clips (15–45 seconds) for LinkedIn and paid social
1 written post distilled from the script
1 email embed for outbound or nurture
1 “sales follow-up” clip personalized for proposals

That’s how you turn a “single video” into a month of consistent authority-building touchpoints.

Closing: why St. Louis Commercial Video Production is built for consulting videos that convert

At St. Louis Commercial Video Production, we’ve been producing professional video and photography for businesses, marketing firms, and creative agencies in the St. Louis area since 1982—and we understand what decision makers actually need from consulting content: clarity, credibility, and polish.

We’re a full-service commercial photography and video production company with the equipment, crew depth, and real-world production experience required for successful image acquisition. We offer full-service studio and location video and photography, plus editing and post-production, and licensed drone pilots—including the ability to fly specialized drones indoors when the shot demands it.

We can customize your production for virtually any media requirement, from a clean consulting “talking head” series to a full brand campaign. We specialize in repurposing your photography and video branding so every shoot creates more traction across your website, LinkedIn, sales outreach, and internal communications. We’re well-versed in all file types, deliverable formats, and media styles—and we incorporate the latest Artificial Intelligence tools to streamline workflows, enhance post-production, and accelerate versioning for different platforms.

Our private studio lighting and visual setup is ideal for small productions and interview scenes, and our studio is large enough to incorporate props and set elements to round out your environment. We support every aspect of your production—from building a private, custom interview studio to supplying professional sound and camera operators—ensuring your next consulting video is seamless, efficient, and built to perform.

If you’re ready to turn simple scripts into consulting videos that hold attention and earn trust, we can help you build a repeatable video system—not just a one-off shoot.

314-913-5626 stlouisvideos@gmail.com

As a seasoned professional working behind the lens and in the edit suite at Angel Eye Video Productions and Photography since 1982, I’ve witnessed firsthand the transformation that professional visual storytelling can bring to a business. In the competitive landscape of modern marketing, your company’s story needs more than just a great script and a talking head—it needs visual texture, dynamism, and proof. This is where B-roll becomes your secret weapon.

For business and organizational decision-makers like you, understanding the power of expertly captured B-roll is critical to maximizing the return on your video production investment.

🎬 What is B-Roll, and Why Does it Matter?

Simply put, B-roll is any secondary or supplementary footage inserted into the main narrative (A-roll). While A-roll typically consists of the primary subject, such as an interview or a presentation, B-roll footage layers in visual context, evidence, and emotional resonance.

In the context of corporate video, high-quality B-roll serves several indispensable functions:

Breaks Visual Monotony: Watching a single person talk for three minutes is visually fatiguing. B-roll keeps the audience engaged by providing dynamic visual changes that directly relate to what the interviewee is saying.
Provides Visual Proof and Context: When your CEO discusses product innovation, B-roll footage showing engineers working, the product in use, or machinery in action validates the claim. It’s the visual evidence that backs up your spoken words.
Establishes Credibility and Scale: Professionally shot B-roll of your operations, facilities, and personnel conveys a sense of competence, scale, and meticulousness that amateur footage simply cannot match. It shows your business as an established, polished entity.
Enhances Emotional Connection: Shots of satisfied customers, collaborative teams, or the care taken in manufacturing can evoke powerful emotions, making your brand more relatable and memorable than just reciting facts and figures.
Covers Edits and Maintains Flow: B-roll is essential in post-production to seamlessly cover jump cuts and slight pauses or mistakes in the interview footage. It allows the editor to tighten the narrative without jarring the audience.

💡 The Angel Eye Difference: Strategic B-Roll Acquisition

For B-roll to be truly effective, it must be planned, shot with cinematic precision, and executed by a team that understands your brand’s narrative goals. It’s not just “stuff we shot.” It’s strategic image acquisition.

Here’s what sets professional B-roll apart and why partnering with an experienced team is essential:

High-End Cinematography: We employ the right lenses, lighting techniques (including our private studio lighting setups), and camera movement (like specialized indoor drone work) to ensure every shot is crisp, well-composed, and visually elevates your brand.
Narrative Relevance: Our producers work closely with your marketing team to identify the key thematic points of your video. B-roll isn’t random; it’s a meticulously curated collection of visuals that directly support the exact claims being made in the A-roll.
Attention to Detail: We capture the human element—the dedicated hands, the subtle expressions, and the pride in the process. These are the details that build trust and differentiate your story.
Logistical Expertise: Whether shooting intricate details on a production line or capturing sweeping views of your corporate campus, our crew has the experience to manage complex location shoots efficiently, minimizing disruption to your daily operations.

🌟 Elevating Your Media Strategy with Angel Eye Video Productions and Photography

For over four decades, Angel Eye Video Productions and Photography has been the trusted partner for businesses, marketing firms, and creative agencies in the St. Louis area, specializing in high-impact commercial photography and video. Our deep experience means we understand what sophisticated decision-makers require for successful image acquisition and marketing campaigns.

Angel Eye Video Productions and Photography is a full-service professional commercial photography and video production corporation with the right equipment and creative crew service experience for successful image acquisition.

Comprehensive Service: We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots—including the ability to fly our specialized drones indoors. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful.
Studio Excellence: Our private studio lighting and visual setup is perfect for small productions and interview scenes. Our studio is large enough to incorporate props to round out your set, giving you a custom, controlled environment for your visuals.
Customization and Repurposing: Angel Eye Video Productions and Photography can customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software, making us a versatile partner for any campaign.
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Proven Track Record: As a full-service video and photography production corporation since 1982, we have worked with countless businesses, marketing firms, and creative agencies in the St. Louis area for their marketing photography and video needs.