Surgical Coverage Overview videos | Angel Eye Video Productions and Photography

If your business has invested in a well-produced sit-down interview, don’t let that valuable footage live a short life on your website or get buried in a YouTube archive. With a strategic approach, you can extract weeks—even months—of high-performing social media content from just a single interview shoot.

Here are some expert tips on how to transform your interview footage into multiple attention-grabbing assets optimized for every major platform:

1. Pull Powerful Soundbites

Look for concise statements that deliver strong takeaways—thought leadership, company values, unique selling points, or compelling testimonials. These become perfect standalone clips (15–60 seconds) for LinkedIn, Instagram Reels, TikTok, and Facebook.

Pro Tip: Use captions on all platforms. Most viewers scroll without sound, and captioned videos see significantly higher engagement.

2. Create Thematic Mini-Series

Instead of dumping content all at once, group related answers or themes into a short series. For instance:

“3 Lessons from Our CEO”
“Customer Success Stories: Episode 1”
“Behind the Scenes: How We Work”

This tactic keeps your audience returning and gives you a content calendar built from just one recording.

3. Overlay with B-Roll

Cut between the speaker and relevant b-roll (e.g., your team at work, your facility, your product in action). This keeps attention high and helps illustrate your message. Even a simple overlay of photos, logos, or subtle animation elevates production value.

4. Add Text Graphics for Social Hooks

Use bold text animations or simple title cards to lead with a hook. Examples:

“Here’s what most companies get wrong…”
“How we helped a local brand scale nationwide…”

This sets expectations, increases retention, and aligns with short-form social trends.

5. Convert Quotes to Visual Posts

Pull strong quotes and turn them into branded graphic cards. Pair them with a headshot or still from the video. These quote cards are ideal for platforms like LinkedIn, X (Twitter), or Instagram carousels.

6. Create Vertical Edits for Mobile Platforms

Crop interview clips into 9:16 format to match the native dimensions of Reels, TikTok, and YouTube Shorts. Add branded elements like your logo, colors, and consistent fonts for brand recognition across all platforms.

7. Use AI-Powered Tools for Efficiency

Modern AI editing tools can help identify key soundbites, auto-caption, and even suggest social headlines based on the content of your video. These tools help speed up your content pipeline without sacrificing quality or brand control.

8. Don’t Forget Your Stories & Email Campaigns

In addition to public posts, repurposed interview clips work well for Instagram Stories, LinkedIn Stories, and short animated GIFs in email newsletters. It adds a human element to your message, especially when paired with a relevant CTA.

Maximize ROI on Every Production

Repurposing is about strategic visibility. One well-produced video can become dozens of assets tailored for different audiences, platforms, and moments in your marketing funnel. It’s a smart, budget-conscious way to extend your reach and reinforce your brand message consistently.

Why Work with St Louis Commercial Video Production?

At St Louis Commercial Video Production, we specialize in capturing high-impact interviews and then expertly transforming them into powerful media content that drives engagement across platforms. As a full-service professional commercial photography and video production company, we’ve been serving businesses, marketing firms, and creative agencies in the St. Louis area since 1982.

We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. Our team is skilled in repurposing your photography and video branding to gain more traction and visibility. We are well-versed in all file types, styles of media, and accompanying software, and we utilize the latest in Artificial Intelligence for efficient, high-quality media processing.

Our private studio lighting and visual setup is ideal for interviews and small productions. Plus, our facility is large enough to accommodate props and set design that enhance your storytelling. From custom-built interview sets to providing professional sound and camera operators, we support every aspect of your production—including flying our specialized drones indoors when needed.

Let us help you create once and repurpose endlessly.
St Louis Commercial Video Production: Where content is crafted to perform.

314-913-5626 stlouisvideos@gmail.com

In today’s fast-paced digital marketing landscape, video testimonials are one of the most powerful tools for building credibility and trust with potential customers. A well-executed video testimonial can showcase real customer experiences, highlight your company’s strengths, and influence purchasing decisions. However, the success of a video testimonial depends largely on the questions asked during the interview process. If you’re unsure what to ask, our expert video testimonial guide can help you craft compelling stories that resonate with your audience.

Before customers turned to your business, they likely had a problem that needed solving.

Why Video Testimonials Matter

Consumers trust other consumers. Studies show that potential buyers are far more likely to trust a video testimonial from a real customer than a scripted commercial. Testimonials provide authentic, relatable content that can help humanize your brand, increase conversions, and improve customer retention. They also make great marketing assets that can be repurposed across multiple platforms, including social media, websites, and email campaigns.

Crafting the Right Questions for Your Testimonial Videos

To get the most impactful responses from your customers, it’s essential to ask the right questions. Here are key areas to focus on:

1. Establish the Customer’s Background

Understanding who your customer is helps to set the stage for a relatable and trustworthy testimonial.

Can you introduce yourself and tell us a little about your business?
What industry are you in, and what are your primary challenges?
How did you first hear about our company?

2. Identify the Problem or Need

Before customers turned to your business, they likely had a problem that needed solving.

What challenges or issues were you facing before working with us?
How were these challenges affecting your business operations or personal goals?
What other solutions did you consider before choosing us?

3. Highlight the Solution and Experience

Showcase how your company provided the ideal solution.

What made you decide to work with our company?
How was your experience working with us from start to finish?
What specific aspects of our service or product stood out to you?

4. Showcase Results and Benefits

Potential customers want to see measurable benefits and tangible improvements.

What results have you seen since using our service or product?
Can you provide specific examples of how our service has positively impacted your business?
How do you feel about the return on investment?

5. Encourage a Call to Action

A strong testimonial should leave a lasting impression and encourage others to take action.

What would you say to someone considering working with us?
Would you recommend our service to others? Why?
How can others benefit from what we offer?

Tips for Capturing Authentic Testimonial Videos

Keep it Conversational: Avoid making the interview feel too formal. A natural, relaxed conversation leads to the best responses.
Use Open-Ended Questions: This encourages the interviewee to elaborate rather than giving one-word answers.
Make it Personal: Testimonials should feel like a story rather than a pitch.
Keep It Concise: Aim for impactful, short responses that hold the viewer’s attention.
Ensure High Production Quality: Proper lighting, sound, and framing can make a huge difference in the professionalism of your video.

Why Choose St. Louis Commercial Video for Your Testimonial Videos?

At St. Louis Commercial Video, we have the expertise and state-of-the-art equipment to ensure your video testimonials are engaging, professional, and effective. As a full-service professional commercial photography and video production company, we provide:

Full-Service Studio & On-Location Production – Whether you need a controlled studio environment or an on-site shoot, we handle it all.
Editing & Post-Production – Our team ensures your videos are polished, engaging, and optimized for your marketing needs.
Licensed Drone Pilots – Need aerial shots to enhance your video? We can incorporate stunning drone footage into your production.
Custom Interview Studio Setups – We provide private, custom setups perfect for capturing high-quality testimonials.
Repurposing for Maximum ROI – We specialize in repurposing your video content for multiple marketing channels, ensuring you get the most out of your investment.
Extensive Industry Experience – Since 1982, we have worked with numerous businesses, marketing firms, and creative agencies in St. Louis to produce compelling video content.

If you’re ready to capture powerful video testimonials that drive results, St. Louis Commercial Video is here to help. Let’s turn your customer stories into persuasive marketing assets that elevate your brand and boost your business. Contact us today to get started!

314-913-5626 stlouisvideos@gmail.com