Tag Archives: How-to Videos

Proof Over Hype: The Practical Playbook for Testimonials & B-Roll That Convert

Decision-makers don’t need more “content.” You need credible proof that moves buyers. Well-produced testimonials—supported by purposeful B-roll—are still the fastest way to deliver that proof. Here’s the field-tested playbook we use on commercial sets to keep interviews authentic, visuals elevated, and outcomes measurable.

Define Success Before You Roll

Business outcome first: Map each testimonial to a specific funnel stage (awareness, consideration, proof, renewal) and KPI (demo requests, sales enablement usage, time-on-page, ad ROAS).
One promise per video: “From 6-month onboarding to 6-week deployment,” “Cut downtime by 32%,” etc. Make the claim measurable and visually provable in B-roll.
Audience and channel: Decide final aspect ratios and durations up front (16:9 web, 1:1 LinkedIn, 9:16 reels/stories) so we shoot what we need once.

Casting & Story Architecture

Pick customers who mirror your next buyer. Same industry, role, revenue band, or pain profile.
Write a proof arc, not a script:
1. Pain (stakes, risk), 2) Decision (why you vs. alternatives), 3) Outcome (numbers, speed, delight), 4) Future (what they can’t imagine going back to).
Pre-interview call (15–20 min): Surface specifics, secure sensitive data approvals, and compile visual opportunities for B-roll.
Clear the runway: Get location permission, brand approvals, and signed releases early. Reserve quiet rooms; kill HVAC/ice machines during takes.

Interview Craft That Sounds Natural (But Lands on Message)

Prompts, not lines: “Walk me through the last straw that made you change.” “What nearly derailed deployment?” “If your past-self asked ‘Is this worth it?’ what would you say now?”
Coach for specifics: Replace “helped a lot” with numbers, time saved, or a changed behavior.
Keep eyes off the lens (unless the creative calls for direct-to-camera). Seat the interviewer just off-axis for connection.
Bite-sized answers: Encourage complete thoughts in 10–20 seconds for easy editing and cut-downs.
Redundancy on the record: Ask for the headline claim twice in slightly different words.

Image & Sound: The Quiet Differentiators

Audio first: Dual-system sound when possible; always lav + boom. Monitor with closed-backs. Capture 30 seconds of room tone.
Light with intent: Key at ~45°, feathered; add negative fill for shape; hair/back light for separation. Match ambient color; kill mixed color temps.
Backgrounds with story: Subtle brand artifacts (prototypes, dashboards, shop floor), depth, and practical motivation (lamps/screens) read as real and reduce “talking head” fatigue.
Framing for deliverables: Compose to protect safe zones for 9:16 and 1:1 crops without losing eye-line.

B-Roll That Works Hard (Not Just Pretty)

Think of B-roll as visual evidence of the claims made in the testimonial.

Shot families for coverage:
- Wides for context, mediums for process, tights for details/data.
- Hands-in-action: typing, calibrating, scanning, lifting, reviewing dashboards.
- Transitioners: doors, signage, skyline, time-lapse, rack-focuses.
Match each claim with a visual: If they say “cut rework by 30%,” show the old vs. new workflow, QC stations, dashboards, or shipping volume.
Smart motion: Controlled dolly/slider moves; gimbal sparingly to avoid drift. Lock-offs for analytical overlays.
People + process: Capture micro-moments—eye contact, head nods, handoffs, whiteboard circles—buyers connect with human proof.
Aerial interiors when warranted: Indoor micro-drone passes for plant layouts, warehouse flow, production lines—planned with safety/prop-guard protocols.
Roll for sound: Gather machine hums, keystrokes, door closes—great for editorial rhythm and transitional sound design.

A One-Day Field Plan (Sample)

08:00–09:00 Load-in, scout, audio test, lighting build, dress background
09:00–10:30 Primary interview (Subject A), room tone
10:30–12:00 B-roll set 1 (process + environment), stills for thumbnails
12:30–13:15 Secondary interview (Subject B or SME)
13:15–15:00 B-roll set 2 (people + product), aerial/establishers
15:00–16:00 Pick-ups: hero lines, plate shots, UI captures, product details
16:00–16:30 Backup media, sign paperwork, strike

Post-Production That Multiplies Assets

Foundations: Dialogue edit, noise reduction, EQ/compression, color match + grade to brand LUTs, graphics lower-thirds, tasteful branded open/close.
Proof overlays: On-screen metrics, process diagrams, callouts that mirror the spoken claim.
Cut-down strategy: From the master (60–120s), derive 15–30s paid variants, 6–10s hooks, 9:16 verticals with burned-in captions. Build a content pyramid once, publish many.
Accessibility & reach: Accurate captions, clean transcripts, and subtitles for priority regions.
AI assists (responsibly): Transcription, rough string-outs from selects, noise print learning, automated captioning, and versioning—always human-reviewed for tone and accuracy.
Handoff discipline: Logical file naming, proxy + full-res, audio stems, color LUTs, caption files (.srt/.vtt), thumbnail PSDs, and an asset map for your DAM.

Distribution & Measurement (Where ROI Lives)

Own the first frame: Headlines that promise a result; start with the strongest line or a visual proof beat.
Placement: Website solution pages, outbound ABM emails, SDR decks, paid social, trade-show loops, customer success onboarding.
Tagging & UTMs: Track which testimonial themes and visuals correlate with conversions.
Refresh cadence: Re-cut quarterly with new CTAs, fresh intros, and updated stats to extend shelf life.

Common Pitfalls (And How We Avoid Them)

Vague claims: We pre-interview to gather numbers and secure approvals.
Noisy locations: We scout alternates and bring isolation tools (sound blankets, carpets, dynamic mics).
B-roll mismatch: We build a claim-to-visual matrix before we shoot.
Single format delivery: We design for multi-ratio outputs day one.

Quick Checklist You Can Use Tomorrow

One claim per video, with a metric
Pre-interview done, releases signed
Shot list mapped to claims (wide/medium/tight)
Audio plan: lav + boom + room tone
Background tells a story; mixed color temps solved
Deliverable ratios defined (16:9 / 1:1 / 9:16)
Captions + cut-downs in the scope
Asset map and file naming agreed

Why Teams Choose Us for This Work

Since 1982, St Louis Commercial Video Production has partnered with businesses, marketing firms, and creative agencies across the St. Louis region to produce marketing photography and video that deliver results. We’re a full-service commercial photography and video production company with the right equipment and seasoned crew to ensure successful image acquisition. We provide studio and on-location video and photography, editing and post-production, and licensed drone pilots—including specialized indoor drone capabilities for dynamic facility coverage. We customize every production for your media requirements and excel at repurposing your photography and video assets to gain more traction across channels. Our team is fluent in all common file types, media styles, and software, and we incorporate the latest AI tools (with human oversight) for transcription, captioning, noise reduction, and efficient versioning. Our private studio features flexible lighting and a configurable set—perfect for interview scenes and product demos—with space for props to fully realize your brand environment. From building a private, custom interview studio to supplying professional sound and camera operators—and providing the right gear end to end—we support every aspect of your production so your next testimonial and B-roll project is seamless, on-brand, and built to convert.

Shari Haller 314-913-5626 stlouisvideos@gmail.com

From Sit-Down to Scroll-Stopping: Easy Ways to Repurpose Interview Clips for Social Media

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If your business has invested in a well-produced sit-down interview, don’t let that valuable footage live a short life on your website or get buried in a YouTube archive. With a strategic approach, you can extract weeks—even months—of high-performing social media content from just a single interview shoot.

Here are some expert tips on how to transform your interview footage into multiple attention-grabbing assets optimized for every major platform:

1. Pull Powerful Soundbites

Look for concise statements that deliver strong takeaways—thought leadership, company values, unique selling points, or compelling testimonials. These become perfect standalone clips (15–60 seconds) for LinkedIn, Instagram Reels, TikTok, and Facebook.

Pro Tip: Use captions on all platforms. Most viewers scroll without sound, and captioned videos see significantly higher engagement.

2. Create Thematic Mini-Series

Instead of dumping content all at once, group related answers or themes into a short series. For instance:

“3 Lessons from Our CEO”
“Customer Success Stories: Episode 1”
“Behind the Scenes: How We Work”

This tactic keeps your audience returning and gives you a content calendar built from just one recording.

3. Overlay with B-Roll

Cut between the speaker and relevant b-roll (e.g., your team at work, your facility, your product in action). This keeps attention high and helps illustrate your message. Even a simple overlay of photos, logos, or subtle animation elevates production value.

4. Add Text Graphics for Social Hooks

Use bold text animations or simple title cards to lead with a hook. Examples:

“Here’s what most companies get wrong…”
“How we helped a local brand scale nationwide…”

This sets expectations, increases retention, and aligns with short-form social trends.

5. Convert Quotes to Visual Posts

Pull strong quotes and turn them into branded graphic cards. Pair them with a headshot or still from the video. These quote cards are ideal for platforms like LinkedIn, X (Twitter), or Instagram carousels.

6. Create Vertical Edits for Mobile Platforms

Crop interview clips into 9:16 format to match the native dimensions of Reels, TikTok, and YouTube Shorts. Add branded elements like your logo, colors, and consistent fonts for brand recognition across all platforms.

7. Use AI-Powered Tools for Efficiency

Modern AI editing tools can help identify key soundbites, auto-caption, and even suggest social headlines based on the content of your video. These tools help speed up your content pipeline without sacrificing quality or brand control.

8. Don’t Forget Your Stories & Email Campaigns

In addition to public posts, repurposed interview clips work well for Instagram Stories, LinkedIn Stories, and short animated GIFs in email newsletters. It adds a human element to your message, especially when paired with a relevant CTA.

Maximize ROI on Every Production

Repurposing is about strategic visibility. One well-produced video can become dozens of assets tailored for different audiences, platforms, and moments in your marketing funnel. It’s a smart, budget-conscious way to extend your reach and reinforce your brand message consistently.

Why Work with St Louis Commercial Video Production?

At St Louis Commercial Video Production, we specialize in capturing high-impact interviews and then expertly transforming them into powerful media content that drives engagement across platforms. As a full-service professional commercial photography and video production company, we’ve been serving businesses, marketing firms, and creative agencies in the St. Louis area since 1982.

We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. Our team is skilled in repurposing your photography and video branding to gain more traction and visibility. We are well-versed in all file types, styles of media, and accompanying software, and we utilize the latest in Artificial Intelligence for efficient, high-quality media processing.

Our private studio lighting and visual setup is ideal for interviews and small productions. Plus, our facility is large enough to accommodate props and set design that enhance your storytelling. From custom-built interview sets to providing professional sound and camera operators, we support every aspect of your production—including flying our specialized drones indoors when needed.

Let us help you create once and repurpose endlessly.
St Louis Commercial Video Production: Where content is crafted to perform.

314-913-5626 stlouisvideos@gmail.com

Scared of Being on Camera? How Studio Professionals Help You Shine Naturally

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For many professionals, the idea of being on camera sparks anxiety. Whether it’s the fear of saying the wrong thing, looking unprepared, or simply not knowing where to look, even the most experienced speakers can feel uneasy when the lights go on and the camera starts rolling. If you’re responsible for coordinating video content for your company—be it testimonials, interviews, or training materials—it’s crucial to ensure that your team or clients feel confident and comfortable on screen. That’s where working with seasoned studio professionals makes all the difference.

Why People Fear the Camera

Being on camera is not just about delivering a message—it’s about appearing credible, authentic, and composed, all at once. Common concerns include:

Self-consciousness about appearance or voice
Uncertainty about what to say or how to say it
Lack of familiarity with camera setups and production lingo
Stage fright or performance pressure

The good news? These concerns are entirely normal—and completely solvable with the right production team.

The Power of a Professional Studio Environment

A full-service production studio offers far more than just lights and cameras. It provides a controlled, calm, and confidence-building environment designed to make even the most camera-shy individuals feel at ease. Here’s how professionals like our team at St Louis Commercial Video Production help:

1. Pre-Production Coaching and Support

We start by working closely with you ahead of the shoot to outline key messages, simplify scripts, and provide interview coaching or teleprompter support. The goal is to keep things conversational, not performative.

2. A Relaxed and Private Atmosphere

Our studio isn’t a high-pressure movie set—it’s a welcoming and focused space tailored for business communications. Whether you’re filming a CEO interview or a customer testimonial, we create a safe, distraction-free zone where people can speak naturally and confidently.

3. Lighting and Camera Placement That Flatters

We use customized studio lighting setups that are soft, directional, and flattering—eliminating unflattering shadows and enhancing natural features. Strategic camera angles and high-end lenses further ensure every subject looks their best.

4. On-Set Coaching

Sometimes all it takes is a little encouragement or a helpful tip from behind the camera to put someone at ease. Our producers and camera operators provide gentle guidance throughout the session—adjusting posture, smoothing transitions, and making subtle suggestions that help elevate on-camera presence.

5. Post-Production Magic

Even if there are a few stumbles during the shoot, that’s okay. We edit out filler words, awkward pauses, or off-track moments to craft a final product that’s polished, concise, and confident.

Empowering Your Brand Through Comfortable Storytelling

At St Louis Commercial Video Production, we’ve helped countless professionals overcome camera shyness to tell their stories clearly and effectively. Whether it’s your first on-camera appearance or your fiftieth, we provide the tools, coaching, and creative setup that lead to success.

Our company is a full-service professional commercial photography and video production company with the right equipment and experienced crew for flawless image acquisition. We offer:

Studio and location video and photography
Expert editing and post-production
Licensed drone pilots—including indoor drone operation
Custom interview studio setups with private lighting and prop-friendly staging
The latest in Artificial Intelligence tools for enhanced media services
Experience in all major file types, media styles, and professional software

We specialize in repurposing your video and photography branding across platforms to give you the most impact from every production. Since 1982, St Louis Commercial Video Production has been the trusted partner for marketing firms, businesses, and agencies throughout the St. Louis area.

Let us help you—and your team—feel confident, calm, and compelling on camera.

Want help prepping for your next on-camera appearance? Let’s talk.

314-913-5626 stlouisvideos@gmail.com

Don’t Know What Questions to Ask? Use Our Video Testimonial Guide

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In today’s fast-paced digital marketing landscape, video testimonials are one of the most powerful tools for building credibility and trust with potential customers. A well-executed video testimonial can showcase real customer experiences, highlight your company’s strengths, and influence purchasing decisions. However, the success of a video testimonial depends largely on the questions asked during the interview process. If you’re unsure what to ask, our expert video testimonial guide can help you craft compelling stories that resonate with your audience.

Before customers turned to your business, they likely had a problem that needed solving.

Why Video Testimonials Matter

Consumers trust other consumers. Studies show that potential buyers are far more likely to trust a video testimonial from a real customer than a scripted commercial. Testimonials provide authentic, relatable content that can help humanize your brand, increase conversions, and improve customer retention. They also make great marketing assets that can be repurposed across multiple platforms, including social media, websites, and email campaigns.

Crafting the Right Questions for Your Testimonial Videos

To get the most impactful responses from your customers, it’s essential to ask the right questions. Here are key areas to focus on:

1. Establish the Customer’s Background

Understanding who your customer is helps to set the stage for a relatable and trustworthy testimonial.

Can you introduce yourself and tell us a little about your business?
What industry are you in, and what are your primary challenges?
How did you first hear about our company?

2. Identify the Problem or Need

Before customers turned to your business, they likely had a problem that needed solving.

What challenges or issues were you facing before working with us?
How were these challenges affecting your business operations or personal goals?
What other solutions did you consider before choosing us?

3. Highlight the Solution and Experience

Showcase how your company provided the ideal solution.

What made you decide to work with our company?
How was your experience working with us from start to finish?
What specific aspects of our service or product stood out to you?

4. Showcase Results and Benefits

Potential customers want to see measurable benefits and tangible improvements.

What results have you seen since using our service or product?
Can you provide specific examples of how our service has positively impacted your business?
How do you feel about the return on investment?

5. Encourage a Call to Action

A strong testimonial should leave a lasting impression and encourage others to take action.

What would you say to someone considering working with us?
Would you recommend our service to others? Why?
How can others benefit from what we offer?

Tips for Capturing Authentic Testimonial Videos

Keep it Conversational: Avoid making the interview feel too formal. A natural, relaxed conversation leads to the best responses.
Use Open-Ended Questions: This encourages the interviewee to elaborate rather than giving one-word answers.
Make it Personal: Testimonials should feel like a story rather than a pitch.
Keep It Concise: Aim for impactful, short responses that hold the viewer’s attention.
Ensure High Production Quality: Proper lighting, sound, and framing can make a huge difference in the professionalism of your video.

Why Choose St. Louis Commercial Video for Your Testimonial Videos?

At St. Louis Commercial Video, we have the expertise and state-of-the-art equipment to ensure your video testimonials are engaging, professional, and effective. As a full-service professional commercial photography and video production company, we provide:

Full-Service Studio & On-Location Production – Whether you need a controlled studio environment or an on-site shoot, we handle it all.
Editing & Post-Production – Our team ensures your videos are polished, engaging, and optimized for your marketing needs.
Licensed Drone Pilots – Need aerial shots to enhance your video? We can incorporate stunning drone footage into your production.
Custom Interview Studio Setups – We provide private, custom setups perfect for capturing high-quality testimonials.
Repurposing for Maximum ROI – We specialize in repurposing your video content for multiple marketing channels, ensuring you get the most out of your investment.
Extensive Industry Experience – Since 1982, we have worked with numerous businesses, marketing firms, and creative agencies in St. Louis to produce compelling video content.

If you’re ready to capture powerful video testimonials that drive results, St. Louis Commercial Video is here to help. Let’s turn your customer stories into persuasive marketing assets that elevate your brand and boost your business. Contact us today to get started!

314-913-5626 stlouisvideos@gmail.com

B-Roll Ideas to Make Your Marketing Interviews Stand Out

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When it comes to producing compelling marketing interviews, the power of B-roll footage cannot be overstated. B-roll serves as the visual storytelling element that enhances an interview’s message, keeps audiences engaged, and adds a professional touch to your video production. If your marketing videos are falling flat, lack dynamism, or don’t hold the viewer’s attention, it’s likely because they rely too heavily on talking head footage. The right B-roll can transform an interview into a visually engaging and persuasive marketing tool. Here are some expert B-roll ideas to elevate your marketing interview productions.

For businesses that rely on customer engagement, showing real interactions can enhance credibility and trust.

1. Show the Work Environment in Action

One of the most effective ways to add depth to an interview is by incorporating footage of the subject’s workplace. Capture:

Employees collaborating in meetings
Hands-on work showcasing craftsmanship or technology
Aerial shots of the office, factory, or workspace for a dynamic introduction
Walk-through footage showing the company culture

These shots help put the interviewee’s words into context and create a more immersive experience for the viewer.

2. Capture Product or Service Demonstrations

If your video is meant to highlight a particular product or service, include shots of:

The product being used in a real-world scenario
Close-ups of product details and functionality
Customers interacting with the service
Behind-the-scenes footage of product creation or packaging

Product-focused B-roll makes the interview more engaging by visually reinforcing the value being discussed.

3. Incorporate Customer Interactions

For businesses that rely on customer engagement, showing real interactions can enhance credibility and trust. Consider capturing:

Customers providing testimonials or feedback
Employees assisting clients
Happy customers using the product or service
Event coverage showcasing customer participation

This type of B-roll humanizes the brand and strengthens its connection with the audience.

4. Use Slow Motion and Time Lapses for Visual Interest

Adding cinematic effects like slow motion and time lapses can make even ordinary B-roll footage look dynamic and engaging. Use these techniques to:

Highlight a critical moment in a process
Show a transformation over time (e.g., setting up an event or product assembly)
Capture movement in a more dramatic and appealing way

5. Feature Team and Leadership Footage

Company culture and leadership visibility can have a big impact on brand perception. Adding B-roll of:

Executives interacting with employees
Behind-the-scenes brainstorming sessions
Casual workplace moments like coffee breaks or team-building activities
Award ceremonies and recognition events

This type of footage makes the company feel more personable and relatable to the audience.

6. Show Local or Industry-Related Scenes

For businesses with a strong connection to their local community or industry, contextualizing the setting can be powerful. Capture:

Local landmarks and surroundings to establish brand location
Industry events or trade shows
Footage of supply chains or partnerships
Aerial drone shots showcasing the company’s geographic presence

This adds layers to the storytelling and reinforces the brand’s industry expertise and local presence.

7. Leverage Motion Graphics and Animated Overlays

Incorporating well-designed motion graphics into B-roll footage can add another level of professionalism. Consider:

Infographics that highlight statistics or key messages
Lower-thirds and name tags for interviewees
Callouts and text overlays reinforcing product features
Animated company logos subtly introduced in transitions

These elements ensure clarity while keeping the viewer engaged.

8. Utilize Indoor and Outdoor Drone Footage

Drones aren’t just for outdoor aerial shots—they can also be used to create smooth, cinematic B-roll indoors. Use drone footage to:

Capture grand entrances or sweeping office overviews
Provide unique angles that traditional cameras can’t achieve
Show off large-scale operations or facilities
Create seamless transitions between scenes

Bringing It All Together with Professional Production

B-roll isn’t just filler footage—it’s an essential component of a well-rounded marketing video. The right combination of visuals helps break up monotony, reinforce messaging, and elevate the overall quality of the production. However, effective B-roll requires planning, professional execution, and an eye for storytelling.

At St. Louis Commercial Video, we specialize in producing high-quality marketing interviews and B-roll that bring your brand to life. As a full-service professional commercial photography and video production company, we have the expertise, equipment, and creative crew needed for successful image acquisition. Whether it’s a studio shoot, on-location production, or specialized drone footage, we tailor our services to meet your unique needs.

Our full-service studio and location video and photography capabilities ensure that we capture every aspect of your story with precision. From editing and post-production to licensed drone pilots for aerial footage, we have the tools to customize your production for any media requirement. We are well-versed in all file types, media styles, and industry-standard software, making it easy to repurpose content for multiple platforms. Our private studio lighting and visual setup is ideal for interview scenes, and our studio space can accommodate props to enhance set design.

With a legacy dating back to 1982, St. Louis Commercial Video has worked with countless businesses, marketing firms, and creative agencies to craft compelling marketing content. Whether you need a private, custom interview studio setup, sound and camera operators, or the latest video production technology, we have everything you need to make your next marketing interview stand out.

Let’s bring your vision to life—contact us today to discuss how we can enhance your next video project with high-quality B-roll and professional production services.

314-913-5626 stlouisvideos@gmail.com

Title: Tricks for Making Short Training Videos Work: Tips from St. Louis Commercial Video Experts

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In today’s fast-paced business environment, training videos have become an essential tool for organizations looking to engage and educate their employees. Whether you’re onboarding new hires, explaining company procedures, or rolling out a new product, short training videos can make the learning process more effective and memorable. However, creating a successful short training video involves more than just pressing “record”—it requires careful planning, production, and editing.

As an experienced videographer and photographer at St. Louis Commercial Video, I’ve helped numerous organizations across the St. Louis area create training videos that engage their target audience and deliver key information efficiently. Here are some expert tricks to ensure your short training videos work.

1. Start with a Clear Objective

Before you even think about turning on the camera, it’s crucial to define the goal of your video. What specific knowledge or skills should the viewer take away from the video? Keep in mind that the most effective training videos are focused on one topic at a time. Trying to cover too much in one short video can lead to confusion or disengagement. Stick to one key point or skill per video to keep things clear and manageable.

2. Keep It Short and Engaging

When creating a short training video, aim to keep it under 5 minutes. Attention spans are short, and viewers are more likely to absorb and retain information when it’s presented in small, digestible chunks. Use compelling visuals, graphics, and animations to enhance the content and keep the viewer’s interest. Visual aids can go a long way in helping to clarify complex concepts and make the video more engaging.

3. Use Professional Equipment and Lighting

High-quality video production can make a big difference in how your message is perceived. Poor lighting, sound issues, or shaky camera work can distract from the content and make it harder for viewers to focus. That’s where St. Louis Commercial Video comes in. We provide full-service studio and location video and photography production, equipped with the right tools to ensure your video looks and sounds professional.

Our private studio offers excellent lighting and visual setups, ideal for small productions and interview scenes. Whether you’re filming in our studio or at an off-site location, we ensure the lighting and sound are optimized for the best possible results. This attention to detail makes all the difference when it comes to keeping your audience engaged.

4. Create a Custom Interview Studio Setup

If your training video involves interviews or speaking segments, it’s essential to have a comfortable and professional environment for your speakers. St. Louis Commercial Video specializes in custom interview studio setups. We can tailor your studio for specific needs, whether it’s a formal corporate setting or a more casual atmosphere, and provide professional sound and camera operators to ensure high-quality results.

5. Leverage the Power of Drone Shots (Yes, Inside!)

If your training video could benefit from aerial shots or a unique perspective, consider using a drone. While drones are often associated with outdoor shots, we can fly our specialized drones indoors to capture stunning aerial footage that adds a dynamic element to your video. This is perfect for creating engaging training videos with a fresh look, especially for larger spaces or demonstrations that require a wide-angle view.

6. Incorporate Repurposed Content

Repurposing content can be a great way to extend the reach of your training materials. For example, if you already have training videos or photography assets, we can help you repurpose that content to create fresh training materials. St. Louis Commercial Video specializes in repurposing photography and video branding to gain more traction across different platforms. Our team is well-versed in all file types, media styles, and the accompanying software to ensure your content works across multiple channels.

7. Effective Editing and Post-Production

The post-production phase is where the magic happens. Once the video footage is captured, the editing process brings everything together. It’s essential to ensure that your video is concise, well-paced, and that any unnecessary content is trimmed. With the right editing tools, we can enhance your video with graphics, text overlays, transitions, and sound effects, making it even more engaging. St. Louis Commercial Video offers professional editing and post-production services to ensure your training video looks polished and is ready to be distributed.

8. Make Your Video Accessible

Finally, ensure your video is accessible to all employees, including those with disabilities. Adding subtitles or captions can help people with hearing impairments, non-native speakers, or those in noisy environments better understand the content. Providing multiple formats (e.g., downloadable files or embedded versions) can also improve the accessibility and shareability of your training materials.

Why Choose St. Louis Commercial Video for Your Training Videos?

At St. Louis Commercial Video, we understand the importance of creating high-quality, engaging content for your business. Since 1982, we’ve worked with businesses, marketing firms, and agencies in the St. Louis area, helping them produce effective corporate photography and video content.

Our full-service capabilities include studio and location video and photography, editing, post-production, and the use of licensed drone pilots for aerial footage. We can customize your productions for diverse media requirements, ensuring that your training videos are tailored to your audience’s needs. Whether you need a private interview studio setup, specialized drone footage indoors, or a comprehensive media strategy to repurpose your existing content, we have the experience and expertise to make it happen.

With our team of creative professionals, we can handle every aspect of your production, from lighting and camera work to post-production editing and final delivery. Trust St. Louis Commercial Video to deliver a training video that enhances learning and leaves a lasting impact on your team.

Let’s make your next training video perfect—contact us today to get started!

314-913-5626 stlouisvideos@gmail.com

What Questions Should You Ask in Marketing Video Sit-Down Interviews?

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Marketing video sit-down interviews are a powerful way to showcase your brand, build trust with your audience, and create engaging content that resonates with viewers. However, to get the most out of these interviews, it’s crucial to ask the right questions. The success of a marketing video interview doesn’t just rely on camera angles or lighting; it depends on the quality of the conversation and the insight shared by the interviewee. Here’s how to guide your next sit-down interview to yield the most impactful results.

To position your brand as a thought leader, ask about industry trends or the future of your field.

1. What’s Your Role and How Do You Contribute to the Company’s Success?

Start with questions that allow the interviewee to introduce themselves. This question serves as a warm-up and enables them to define their contributions to the organization. By letting the interviewee explain their role, you build context for the viewer and lay a foundation for the more detailed, meaningful questions to follow. A brief introduction also humanizes the brand, providing a face and a story behind the business.

2. What Problem Does Our Product/Service Solve?

Getting into the heart of the interview, it’s important to touch on the actual value the company brings to its customers. This question shifts the focus toward the customer’s pain points and allows the interviewee to position the company’s product or service as a solution. Not only does this create compelling content, but it also directly addresses potential customer concerns, boosting your chances of conversion.

3. What Sets Our Company Apart from the Competition?

Differentiation is key in any marketing strategy, and this question helps your audience understand why they should choose your company over competitors. Answers to this question can also provide content for future marketing materials, showing why the business stands out in a crowded market. Whether it’s your customer service, innovation, or product quality, the answer should reflect your unique value proposition.

4. How Have You Seen Customers Benefit from Our Solutions?

Testimonials and stories of real-life impact resonate with audiences. By asking your interviewee for specific examples of customer success stories, you can highlight the tangible benefits of your product or service. Concrete examples help potential clients visualize how your offerings can improve their business or life, making the content more relatable and actionable.

5. Where Do You See the Future of Our Industry Heading?

To position your brand as a thought leader, ask about industry trends or the future of your field. This question showcases the interviewee’s expertise and forward-thinking approach, aligning your company with innovation and strategic foresight. A great answer will offer a glimpse into how your company plans to stay ahead of the curve, assuring viewers that they are investing in a future-proof solution.

6. What’s One Misconception About Our Industry or Product That You’d Like to Clarify?

This question allows you to tackle common misunderstandings head-on. It provides a chance to correct any misconceptions potential clients may have, whether it’s about the difficulty of implementation, pricing, or even how the product works. By addressing these issues directly, you can ease any hesitations your audience might have.

7. What Inspires You About Working at This Company?

End with a question that brings out passion. Asking an interviewee what they love about their job or company can evoke an emotional response that resonates with the audience. Passion is contagious, and when viewers see how much an employee or leader believes in their company’s mission, they are more likely to feel a connection to the brand.

Making the Most of Your Marketing Video Interviews

Now that you know what to ask, it’s important to deliver these questions in a conversational, relaxed manner. A successful marketing video interview doesn’t feel forced or scripted. Encourage your interviewee to speak authentically and tell stories that will connect with your target audience.

How St Louis Commercial Video Production Can Help You Create Exceptional Interview Videos

At St Louis Commercial Video Production, we’ve mastered the art of creating compelling video content, including sit-down interviews that resonate with audiences. As a full-service professional commercial photography and video production company, we have the right equipment, crew, and creative experience to ensure your video production exceeds expectations.

Whether you need studio or on-location video and photography, we offer comprehensive services, including editing, post-production, and licensed drone pilots. Our expertise allows us to customize productions for various media requirements, and we’re adept at repurposing your photography and video branding to maximize engagement. From private studio lighting setups for small productions and interviews to flying specialized drones indoors, our facility is equipped to handle every aspect of your production.

Having operated since 1982, we’ve collaborated with many businesses, marketing firms, and agencies in the St. Louis area. Trust us to guide you through every stage of your project, from custom interview studio setups to providing expert sound and camera operators. When it comes to creating the perfect marketing video, St Louis Commercial Video Production has everything you need to make your next production seamless and successful.

314-913-5626 stlouisvideos@gmail.com