Marketing video sit-down interviews are a powerful way to showcase your brand, build trust with your audience, and create engaging content that resonates with viewers. However, to get the most out of these interviews, it’s crucial to ask the right questions. The success of a marketing video interview doesn’t just rely on camera angles or lighting; it depends on the quality of the conversation and the insight shared by the interviewee. Here’s how to guide your next sit-down interview to yield the most impactful results.
1. What’s Your Role and How Do You Contribute to the Company’s Success?
Start with questions that allow the interviewee to introduce themselves. This question serves as a warm-up and enables them to define their contributions to the organization. By letting the interviewee explain their role, you build context for the viewer and lay a foundation for the more detailed, meaningful questions to follow. A brief introduction also humanizes the brand, providing a face and a story behind the business.
2. What Problem Does Our Product/Service Solve?
Getting into the heart of the interview, it’s important to touch on the actual value the company brings to its customers. This question shifts the focus toward the customer’s pain points and allows the interviewee to position the company’s product or service as a solution. Not only does this create compelling content, but it also directly addresses potential customer concerns, boosting your chances of conversion.
3. What Sets Our Company Apart from the Competition?
Differentiation is key in any marketing strategy, and this question helps your audience understand why they should choose your company over competitors. Answers to this question can also provide content for future marketing materials, showing why the business stands out in a crowded market. Whether it’s your customer service, innovation, or product quality, the answer should reflect your unique value proposition.
4. How Have You Seen Customers Benefit from Our Solutions?
Testimonials and stories of real-life impact resonate with audiences. By asking your interviewee for specific examples of customer success stories, you can highlight the tangible benefits of your product or service. Concrete examples help potential clients visualize how your offerings can improve their business or life, making the content more relatable and actionable.
5. Where Do You See the Future of Our Industry Heading?
To position your brand as a thought leader, ask about industry trends or the future of your field. This question showcases the interviewee’s expertise and forward-thinking approach, aligning your company with innovation and strategic foresight. A great answer will offer a glimpse into how your company plans to stay ahead of the curve, assuring viewers that they are investing in a future-proof solution.
6. What’s One Misconception About Our Industry or Product That You’d Like to Clarify?
This question allows you to tackle common misunderstandings head-on. It provides a chance to correct any misconceptions potential clients may have, whether it’s about the difficulty of implementation, pricing, or even how the product works. By addressing these issues directly, you can ease any hesitations your audience might have.
7. What Inspires You About Working at This Company?
End with a question that brings out passion. Asking an interviewee what they love about their job or company can evoke an emotional response that resonates with the audience. Passion is contagious, and when viewers see how much an employee or leader believes in their company’s mission, they are more likely to feel a connection to the brand.
Making the Most of Your Marketing Video Interviews
Now that you know what to ask, it’s important to deliver these questions in a conversational, relaxed manner. A successful marketing video interview doesn’t feel forced or scripted. Encourage your interviewee to speak authentically and tell stories that will connect with your target audience.
How St Louis Commercial Video Production Can Help You Create Exceptional Interview Videos
At St Louis Commercial Video Production, we’ve mastered the art of creating compelling video content, including sit-down interviews that resonate with audiences. As a full-service professional commercial photography and video production company, we have the right equipment, crew, and creative experience to ensure your video production exceeds expectations.
Whether you need studio or on-location video and photography, we offer comprehensive services, including editing, post-production, and licensed drone pilots. Our expertise allows us to customize productions for various media requirements, and we’re adept at repurposing your photography and video branding to maximize engagement. From private studio lighting setups for small productions and interviews to flying specialized drones indoors, our facility is equipped to handle every aspect of your production.
Having operated since 1982, we’ve collaborated with many businesses, marketing firms, and agencies in the St. Louis area. Trust us to guide you through every stage of your project, from custom interview studio setups to providing expert sound and camera operators. When it comes to creating the perfect marketing video, St Louis Commercial Video Production has everything you need to make your next production seamless and successful.
Angel Eye Video Productions and Photography 