Category Archives: st louis commercial video production

St Louis Video Production

How FLIR Drone Thermography Finds Hidden Leaks and Moisture in Commercial Properties

Commercial buildings rarely fail overnight. They fail quietly—through slow leaks, trapped moisture, and wet insulation that no one can see until you’re dealing with stained ceilings, mold, or a full-blown roof failure. By the time water damage becomes obvious, the repair cost—and operational disruption—can be significant.

That’s where FLIR infrared thermography drones change the game.

As imaging specialists, we see more and more facility managers, property owners, and marketing teams using thermal drone inspections not just as a maintenance tool, but as part of a broader visual documentation strategy for their properties. It’s faster, safer, and dramatically more informative than traditional “walk the roof with a flashlight” inspections.


Why Moisture Is So Hard to Find on Commercial Properties

On a typical commercial site—especially those with flat or low-slope roofs—you’re dealing with multiple layers:

  • Roof membrane and coatings
  • Insulation layers
  • Decking, structural elements, and penetrations
  • HVAC units, drains, parapets, and flashing
  • Exterior walls, window systems, and building envelope transitions

Water rarely drips straight down from where it entered. It migrates along seams, fasteners, and structural members, often pooling or saturating insulation several feet—or several rooms—away from the original entry point. Add to that:

  • Nighttime cooling that hides visual cues
  • Drying cycles that mask stains
  • Multiple trades (roofers, HVAC, electricians, plumbers) making penetrations over time

The result: even an experienced facility team may miss developing problems until there’s visible damage.


How FLIR Infrared Drone Thermography Works

FLIR (Forward Looking Infrared) cameras detect very subtle differences in surface temperature. When mounted on a high-resolution drone platform, they allow us to scan large commercial structures quickly, safely, and with a consistent, repeatable flight pattern.

Here’s what’s happening technically:

  • Moisture changes thermal behavior. Wet insulation and building materials retain heat differently than dry materials. After solar loading during the day, they cool at a different rate.
  • Thermal cameras see those differences. The FLIR sensor doesn’t “see water directly”—it visualizes the temperature pattern caused by moisture and trapped water.
  • Experienced interpretation matters. Thermal patterns can be influenced by structure, materials, and HVAC airflow. You need trained operators and experienced imaging professionals to distinguish actual moisture anomalies from false positives.

As commercial video and imaging producers, we combine this thermographic data with high-resolution visible-light photography and video so decision makers can understand both the science and the story of what’s happening on their property.


Key Applications for FLIR Drone Moisture Detection

1. Flat and Low-Slope Commercial Roofs

This is the most common—and high-value—use case.

FLIR-equipped drones can:

  • Scan large roof areas rapidly, even on multi-building campuses
  • Identify saturated insulation beneath membranes and coatings
  • Highlight problematic seams, flashing, and penetrations
  • Support warranty claims, insurance documentation, and repair prioritization

Instead of guessing where to core, cut, or patch, your roofing and facilities teams can use precise, thermographically indicated locations as a starting point. That means less disruption, fewer unnecessary cuts, and a clearer path to targeted repairs.


2. Moisture in Walls, Facades, and Building Envelopes

Exterior walls and cladding systems often conceal moisture behind:

  • EIFS or stucco systems
  • Panelized metal or composite façades
  • Masonry veneer
  • Window and door assemblies

From the air, FLIR drone thermography can reveal:

  • Areas where trapped moisture is accumulating behind exterior surfaces
  • Thermal bridging issues and insulation failures
  • Possible air leakage paths impacting HVAC efficiency

These insights help building owners and engineers address envelope problems before they become structural issues or indoor air quality problems.


3. Parking Decks, Plazas, and Elevated Slabs

Concrete structures can trap water above occupied spaces, mechanical rooms, or retail areas. FLIR surveys can:

  • Highlight saturated areas in plaza decks and roof parking structures
  • Indicate potential waterproofing membrane failures
  • Help prioritize testing, repairs, and re-coating schedules

Combined with visual imaging, this provides a clearer picture for structural engineers, property managers, and risk managers.


4. Mechanical, Plumbing, and HVAC-Related Moisture

Thermal drone imaging can also support diagnostics around:

  • Roof-mounted HVAC units and condensation management
  • Mechanical chases and plenums where moisture is suspected
  • Areas around drain lines, scuppers, and overflow systems

Used in conjunction with interior inspection, localized handheld thermography, and video documentation, this creates a comprehensive moisture assessment for complex sites.


Why Drones Are Safer and More Efficient for Leak Detection

Traditional methods—ladders, manlifts, and walking roofs—can be:

  • Time-consuming
  • Dangerous, especially on aging or saturated structures
  • Limited in perspective (you see only what’s beneath your feet)

With a FLIR-capable drone:

  • No one has to step onto a compromised roof until you know what you’re walking into.
  • Complex or multi-level structures are easier to cover in a single session.
  • Operational disruption is minimized—flights can be planned for off-peak hours.

Because St. Louis Commercial Video Production is already set up for controlled aerial operations, we bring the same disciplined approach to thermal inspections that we bring to aerial video production—preflight planning, location safety evaluation, and precise flight paths.

And when needed, we can also fly specialized drones indoors for certain thermal and visual documentation requirements where it is safe and appropriate to do so.


What Decision Makers Actually Get from a FLIR Drone Inspection

From a business perspective, the value is not just the flight—it’s the deliverables and how clearly they support your decision-making.

A typical FLIR drone moisture/thermal package can include:

  • Thermal orthomosaic maps of your roof or property
  • High-resolution RGB (visible-light) imagery aligned with thermal data
  • Annotated stills showing suspect moisture areas with clear callouts
  • Short explanation videos walking your internal team, contractors, or executives through the findings
  • Time- and date-stamped documentation useful for insurers, roofing manufacturers, and legal or compliance records

Because we are a commercial video and photography production company first, we understand how to present technical information in a way that’s clear, visually compelling, and easy to share within your organization and with your vendors.


Integrating Thermal Inspections into Your Visual Asset Strategy

Forward-thinking organizations aren’t treating thermal drone work as a one-off expense—they’re folding it into a broader visual asset and documentation strategy:

  • Pairing FLIR moisture scans with annual marketing imagery of facilities
  • Capturing B-roll and stills of buildings, campuses, and operations during the same flight window
  • Building a visual history of roofs and building envelopes over time to support long-term capital planning

Because we handle both technical documentation and brand-focused media, you can leverage one coordinated shoot to serve:

  • Facilities and operations
  • Risk management and compliance
  • Marketing and communications
  • Executive presentations and investor communications

That’s where a seasoned commercial video production partner delivers significantly more ROI than a “drone-only” vendor.


Why Partner with St. Louis Commercial Video Production

FLIR infrared thermography drone inspections are highly effective on commercial properties—but only when combined with the right experience in imaging, production, and on-site logistics. That’s where St. Louis Commercial Video Production stands apart.

As an experienced, full-service professional commercial photography and video production company, we bring the right equipment and creative crew service experience for successful image acquisition in demanding environments. We offer full-service studio and location video and photography, as well as editing, post-production and licensed drone pilots who understand both FAA compliance and the realities of working on active commercial properties.

St. Louis Commercial Video Production can customize your productions for diverse types of media requirements, whether that’s a FLIR thermographic roof survey, a facility overview film, or a library of stills and video clips to support your marketing initiatives. Repurposing your photography and video branding to gain more traction is another specialty—we help you get more value from every frame we capture.

We are well-versed in all file types and styles of media and accompanying software, ensuring smooth integration with your internal systems, engineering platforms, and marketing workflows. We also use the latest in Artificial Intelligence for all our media services, from noise reduction and enhancement to intelligent tagging, indexing, and content repurposing.

Our private studio lighting and visual setup is perfect for small productions and interview scenes, and our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. When needed, we can fly our specialized drones indoors for select visual and thermal applications where conditions allow.

As a full-service video and photography production corporation since 1982, St. Louis Commercial Video Production has worked with many businesses, marketing firms, and creative agencies in the St. Louis area for their marketing photography and video. If you’re ready to see what’s really happening on (and inside) your commercial properties—and turn those insights into powerful visuals for both maintenance and marketing—our team is ready to help.

314-913-5626 stlouisvideos@gmail.com

Why Good B-Roll Makes Company Stories Shine: The Secret Sauce of Compelling Business Video

As a seasoned professional working behind the lens and in the edit suite at Angel Eye Video Productions and Photography since 1982, I’ve witnessed firsthand the transformation that professional visual storytelling can bring to a business. In the competitive landscape of modern marketing, your company’s story needs more than just a great script and a talking head—it needs visual texture, dynamism, and proof. This is where B-roll becomes your secret weapon.

For business and organizational decision-makers like you, understanding the power of expertly captured B-roll is critical to maximizing the return on your video production investment.

🎬 What is B-Roll, and Why Does it Matter?

Simply put, B-roll is any secondary or supplementary footage inserted into the main narrative (A-roll). While A-roll typically consists of the primary subject, such as an interview or a presentation, B-roll footage layers in visual context, evidence, and emotional resonance.

In the context of corporate video, high-quality B-roll serves several indispensable functions:

  • Breaks Visual Monotony: Watching a single person talk for three minutes is visually fatiguing. B-roll keeps the audience engaged by providing dynamic visual changes that directly relate to what the interviewee is saying.
  • Provides Visual Proof and Context: When your CEO discusses product innovation, B-roll footage showing engineers working, the product in use, or machinery in action validates the claim. It’s the visual evidence that backs up your spoken words.
  • Establishes Credibility and Scale: Professionally shot B-roll of your operations, facilities, and personnel conveys a sense of competence, scale, and meticulousness that amateur footage simply cannot match. It shows your business as an established, polished entity.
  • Enhances Emotional Connection: Shots of satisfied customers, collaborative teams, or the care taken in manufacturing can evoke powerful emotions, making your brand more relatable and memorable than just reciting facts and figures.
  • Covers Edits and Maintains Flow: B-roll is essential in post-production to seamlessly cover jump cuts and slight pauses or mistakes in the interview footage. It allows the editor to tighten the narrative without jarring the audience.

💡 The Angel Eye Difference: Strategic B-Roll Acquisition

For B-roll to be truly effective, it must be planned, shot with cinematic precision, and executed by a team that understands your brand’s narrative goals. It’s not just “stuff we shot.” It’s strategic image acquisition.

Here’s what sets professional B-roll apart and why partnering with an experienced team is essential:

  • High-End Cinematography: We employ the right lenses, lighting techniques (including our private studio lighting setups), and camera movement (like specialized indoor drone work) to ensure every shot is crisp, well-composed, and visually elevates your brand.
  • Narrative Relevance: Our producers work closely with your marketing team to identify the key thematic points of your video. B-roll isn’t random; it’s a meticulously curated collection of visuals that directly support the exact claims being made in the A-roll.
  • Attention to Detail: We capture the human element—the dedicated hands, the subtle expressions, and the pride in the process. These are the details that build trust and differentiate your story.
  • Logistical Expertise: Whether shooting intricate details on a production line or capturing sweeping views of your corporate campus, our crew has the experience to manage complex location shoots efficiently, minimizing disruption to your daily operations.

🌟 Elevating Your Media Strategy with Angel Eye Video Productions and Photography

For over four decades, Angel Eye Video Productions and Photography has been the trusted partner for businesses, marketing firms, and creative agencies in the St. Louis area, specializing in high-impact commercial photography and video. Our deep experience means we understand what sophisticated decision-makers require for successful image acquisition and marketing campaigns.

Angel Eye Video Productions and Photography is a full-service professional commercial photography and video production corporation with the right equipment and creative crew service experience for successful image acquisition.

  • Comprehensive Service: We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots—including the ability to fly our specialized drones indoors. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful.
  • Studio Excellence: Our private studio lighting and visual setup is perfect for small productions and interview scenes. Our studio is large enough to incorporate props to round out your set, giving you a custom, controlled environment for your visuals.
  • Customization and Repurposing: Angel Eye Video Productions and Photography can customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software, making us a versatile partner for any campaign.
  • Advanced Technology: We use the latest in Artificial Intelligence for all our media services, ensuring efficiency and cutting-edge visual results.
  • Proven Track Record: As a full-service video and photography production corporation since 1982, we have worked with countless businesses, marketing firms, and creative agencies in the St. Louis area for their marketing photography and video needs.

Let our expertise in capturing compelling B-roll and providing end-to-end production support take your company’s visual story from good to brilliant.

314-913-5626 stlouisvideos@gmail.com

Common Hurdles in Safety Video Production and Easy Wins

As a seasoned professional in commercial video production, I’ve witnessed firsthand the critical role that effective safety and training videos play in modern businesses and organizations. They are not merely a compliance checkbox; they are a vital investment in employee well-being, operational efficiency, and legal protection. Yet, many organizations stumble over common hurdles that dilute the impact of their safety messaging.

From our vantage point at Angel Eye Video Productions and Photography, we understand that decision-makers—in marketing, operations, and executive leadership—require content that is not only accurate but also engaging enough to ensure retention and behavioral change.

Here, we dissect the most frequent challenges in safety video production and offer practical, “easy wins” to elevate your next project from mandatory to memorable.


Hurdle 1: The “Boredom Factor” – Lack of Engagement

The most common failing of safety content is that it’s mind-numbingly dull. Employees are conditioned to tune out lengthy, text-heavy, or passively-narrated videos, especially in a world saturated with dynamic media. If your video feels like reading an instruction manual aloud, it has already failed.

Easy Win: Embrace Cinematic Storytelling and Pacing.

  • Show, Don’t Just Tell: Instead of a narrator stating, “Always wear a hardhat,” show a brief, high-impact scene illustrating the consequences of not wearing one (a near-miss, for example, emphasizing the kinetic energy involved).
  • Vary the Shots: Use diverse camera angles, including close-ups on the critical steps or equipment, establishing shots of the environment, and point-of-view (POV) shots to put the viewer in the action.
  • Interview Peers: Include short, genuine testimonials from experienced employees. Hearing a relatable peer discuss a safety practice is often more compelling than an anonymous voiceover.
  • Incorporate Motion Graphics: Use animated text and graphics to highlight key statistics, acronyms, or steps, breaking up the visual monotony.

Hurdle 2: Overly Generic or Abstract Scenarios

Many template safety videos use actors and settings that do not accurately reflect the audience’s actual workspace, leading employees to think, “That doesn’t apply to my job.” Abstract instructions are difficult to internalize and apply practically.

Easy Win: Hyper-Realistic, Site-Specific Context.

  • Shoot on Location: Film the training in your actual facility, using your equipment, and featuring your staff (where appropriate and consented). This instantly increases relatability and credibility.
  • Focus on ‘The Why’: Clearly articulate the immediate benefit of the procedure. For example, instead of just how to set up a fall-protection harness, explain that the specific action ensures a rapid rescue and prevents severe injury.
  • Demonstrate the Proper Tools: Ensure the equipment shown in the video is the exact model and type used by your team. Discrepancies lead to confusion and a breakdown of trust in the training.

Hurdle 3: Poor Technical Execution – Compromised Clarity

A video with subpar lighting, muffled audio, or shaky camera work undermines the professionalism of your entire operation. If the training is difficult to see or hear, the message is lost, and the organization’s commitment to safety may be perceived as low-effort.

Easy Win: Insist on Professional-Grade Equipment and Expertise.

  • Crisp Audio is Non-Negotiable: Invest in professional-grade microphones (lavalier, boom, etc.) and sound mixing. If people can’t clearly hear the instructions over background noise, the video is useless.
  • Master the Lighting: Safety instructions often take place in challenging environments (warehouses, factory floors, construction sites). Expert lighting is required to properly illuminate the subjects and, crucially, the detail of the procedure being demonstrated.
  • High-Resolution Detail: Use cameras capable of high-resolution image acquisition to ensure that detailed shots—such as reading a gauge, securing a lock, or checking a label—are perfectly clear on all playback devices. Specialized cameras and macro lenses may be necessary.

Hurdle 4: One-Size-Fits-All Delivery

Modern media consumption is diverse. A single, lengthy video is ineffective for on-the-go reference, pre-shift reminders, or different departments with varied needs.

Easy Win: Modular Content for Multi-Platform Repurposing.

  • Create “Micro-Lessons”: Instead of a 30-minute video, produce five 5-minute segments, each focused on a single key topic. This facilitates easier scheduling, faster review, and better retention.
  • Design for Diverse Media: Plan the shoot to acquire content for various outputs:
    • Full Video for formal training sessions.
    • Short Vertical Clips (Reels/Shorts) for quick social media reminders or internal safety communications.
    • High-Quality Stills for accompanying safety posters, compliance manuals, and website use.
    • Drone Footage for capturing large-scale site overviews, evacuation routes, or equipment placement that can’t be safely captured from the ground.

Why Angel Eye Video Productions and Photography is Your Partner for Success

Overcoming these common hurdles requires more than just a camera; it demands a strategic, creative, and experienced approach.

Angel Eye Video Productions and Photography is a full-service professional commercial photography and video production company, operating as a corporation since 1982. Our longevity in the St. Louis area, working with countless businesses, marketing firms, and creative agencies, is a testament to our expertise in successful image acquisition for corporate branding and training.

We possess the right equipment and a creative crew service experience to make your next safety or training project seamless and successful.

  • Comprehensive Service: We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. We can even fly our specialized drones indoors to safely capture unique perspectives within complex facilities.
  • Customization and Repurposing: We customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is a specialty—we are well-versed in all file types, styles of media, and accompanying software to ensure your content works everywhere.
  • Cutting-Edge Technology: We use the latest in Artificial Intelligence for all our media services, enhancing everything from color correction and stabilization to detailed post-production analysis.
  • State-of-the-Art Studio: Our private studio lighting and visual setup is perfect for small productions and interview scenes, and is large enough to incorporate props to round out your set.
  • Full Production Support: We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is successful.

When the safety of your team and the efficiency of your operations are on the line, partner with a production team that brings four decades of expert insight and technical excellence to the field.

Shari Haller 314-913-5626 stlouisvideos@gmail.com

Teleprompters, Without the Tells: A Pro’s Guide to Looking Natural on Camera

Teleprompters are invaluable for executive messages, product launches, compliance-sensitive statements, and any on-camera moment where words matter. Used well, they preserve accuracy and timing without sacrificing authenticity. Used poorly, they create the giveaway “prompter stare,” robotic cadence, and darting eyes. This guide distills practical, production-proven methods for decision makers who expect broadcast-quality results on tight timelines.

When a Teleprompter Is the Right Tool

  • Precision matters: regulatory, legal, or investor-facing language must be exact.
  • Time is fixed: conferences, media windows, and paid slots demand scripted efficiency.
  • Many voices, one message: consistency across executives, markets, or languages.
  • High volume shoots: multiple scripted segments in one day benefit from repeatable flow.

The Right Teleprompter for the Job

  • Through-the-lens (TTL) beam-splitter: Sits in front of the lens so talent looks straight “into the audience.” Best for direct-to-camera messaging.
  • Presidential (off-axis) pair: Two glass wings flanking the podium for live events; ideal when recording stage presentations.
  • Confidence monitors: Downstage or off-camera displays for talk-show, panels, or walk-and-talks where a hard eye-line isn’t required.
  • Remote/virtual options: Mirror-flipped overlays near the webcam, or small beam-splitters for laptops when executives present from a home office.

Lens & distance tips

  • Favor 50–85 mm (full-frame) for flattering, compressed perspective that also softens micro eye-movements.
  • Place TTL glass close to lens and keep talent 5–10 feet from the prompter; adjust font size so eyes don’t need to “scan.”
  • For outdoors, use high-brightness monitors and flags/hoods to control reflections.

Write “Ear-First” Copy (So It Sounds Like You)

  • Target pace: 100–130 words per minute for natural corporate delivery.
  • One thought per line: 12–18 words; short, declarative sentences.
  • Mark the music: add cues like [PAUSE], (smile), [EMPHASIS], [B-ROLL CUT].
  • Numbers & names: spell out tough pronunciations (e.g., EE-lee-uh), round numbers when possible, and avoid dense data stacks.
  • Punctuation is your friend: it drives breathing and rhythm; avoid ALL CAPS.
  • Estimate length: words ≈ minutes × target WPM (e.g., 2 minutes at 120 WPM ≈ 240 words).

Coaching On-Camera Talent

  • Follow, don’t force: the operator matches the reader’s pace—not vice versa.
  • Eyes: keep copy centered vertically; scrolling too near the top/bottom triggers visible saccades.
  • Breath & cadence: read in phrases; micro-pauses land meaning and reset facial energy.
  • Body setup: light stool for stability, feet planted, shoulders relaxed, lens at or just below eye level.
  • Glasses & glare: tilt prompter glass a few degrees, raise key light slightly, and use matte frames/AR coatings when available.
  • Smile with the eyes: subtle expression reads as confidence; “neutral face” often photographs as stern.

Operator Best Practices (The Secret Sauce)

  • Rehearse speeds: start slow, then ramp to the talent’s natural cadence.
  • Version control: lock naming (e.g., CEO_TownHall_v7_APPROVED) and keep a visible change log.
  • Chunk by beats: section headers and white space reduce cognitive load.
  • Live editing: designate one owner to accept last-minute tweaks; no dueling cursors.
  • Redundancy: second prompter system on standby; UPS on the monitor/computer.

Multi-Camera & Editorial Strategy

  • A/B cameras: keep identical prompter sizes and distances to maintain eye-line fidelity across angles.
  • B-roll cover: plan intentional cutaways so micro-stumbles never appear; slate pickup lines as full phrases for easier edits.
  • Captioning & transcripts: prompter scripts accelerate accurate captions, translations, and accessibility.

Remote & Hybrid Workflows

  • Webcam-level eye-line: place the overlay within 1–2 inches of the lens axis.
  • Latency management: wired peripherals and local scroll control reduce hiccups on live webinars.
  • Background discipline: maintain production lighting and sound standards—even for remote execs.

Day-Of Teleprompter Checklist

Gear & Prep

  • TTL prompter with proper hood, high-nit monitor, backup unit, mirror-flip enabled
  • Dedicated laptop with clean user profile, wired controller, and font packages
  • Lens kit (50–85 mm), matte box/flags, anti-glare wipes, UPS/power distribution

Script & Run-of-Show

  • Final script in large, high-legibility font (≥48–72 pt at typical distances)
  • Marked beats, pronunciations, and B-roll cues
  • Time targets per segment; slate takes consistently

On-Set Flow

  • 10-second eye-line test recording for each setup
  • Speed calibration pass; note WPM sweet spot
  • Glasses/glare check, wardrobe lint roll, lav placement away from jewelry

Teleprompter-Ready Script Template (Copy/Paste)

Title: Product Update – Q4 Customers
Speaker: [Name, Title]
Target Length: 2:00 (≈ 220–260 words)

[OPEN – SMILE]
Good morning. I’m [Name], [Title]. [PAUSE]
Today we’re announcing three updates that make your team faster and more secure. [PAUSE]

[SECTION 1 – BENEFIT]
First, [feature] reduces manual steps by [simple claim]. (show demo) [PAUSE]

[SECTION 2 – PROOF]
Second, customers like [Client] saw results in weeks, not months. [PAUSE]

[SECTION 3 – CTA]
Finally, if you’re on [plan], you’ll get these automatically on [date]. [SMILE]

[CLOSE – GRATITUDE]
Thanks for being with us. For details, visit your account portal. [PAUSE]
We’re excited to help you do more with less. [HOLD SMILE]


Why This Matters for Decision Makers

A strong teleprompter workflow protects message integrity, increases shoot throughput, lowers retake fatigue, and speeds post-production. It also elevates executive confidence. In other words: fewer surprises, tighter timelines, and results that persuade.


Work With a Crew That Makes Prompters Invisible

St Louis Commercial Video Production is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. We offer full-service studio and location video and photography, as well as editing, post-production and licensed drone pilots. St Louis Commercial Video Production can customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software. We use the latest in Artificial Intelligence for all our media services. Our private studio lighting and visual setup is perfect for small productions and interview scenes. Our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can fly our specialized drones indoors. As a full-service video and photography production corporation, since 1982, St Louis Commercial Video Production has worked with many businesses, marketing firms and creative agencies in the St. Louis area for their marketing photography and video.

 314-913-5626 stlouisvideos@gmail.com

Proof Over Hype: The Practical Playbook for Testimonials & B-Roll That Convert

Decision-makers don’t need more “content.” You need credible proof that moves buyers. Well-produced testimonials—supported by purposeful B-roll—are still the fastest way to deliver that proof. Here’s the field-tested playbook we use on commercial sets to keep interviews authentic, visuals elevated, and outcomes measurable.

Define Success Before You Roll

  • Business outcome first: Map each testimonial to a specific funnel stage (awareness, consideration, proof, renewal) and KPI (demo requests, sales enablement usage, time-on-page, ad ROAS).
  • One promise per video: “From 6-month onboarding to 6-week deployment,” “Cut downtime by 32%,” etc. Make the claim measurable and visually provable in B-roll.
  • Audience and channel: Decide final aspect ratios and durations up front (16:9 web, 1:1 LinkedIn, 9:16 reels/stories) so we shoot what we need once.

Casting & Story Architecture

  • Pick customers who mirror your next buyer. Same industry, role, revenue band, or pain profile.
  • Write a proof arc, not a script:
    1. Pain (stakes, risk), 2) Decision (why you vs. alternatives), 3) Outcome (numbers, speed, delight), 4) Future (what they can’t imagine going back to).
  • Pre-interview call (15–20 min): Surface specifics, secure sensitive data approvals, and compile visual opportunities for B-roll.
  • Clear the runway: Get location permission, brand approvals, and signed releases early. Reserve quiet rooms; kill HVAC/ice machines during takes.

Interview Craft That Sounds Natural (But Lands on Message)

  • Prompts, not lines: “Walk me through the last straw that made you change.” “What nearly derailed deployment?” “If your past-self asked ‘Is this worth it?’ what would you say now?”
  • Coach for specifics: Replace “helped a lot” with numbers, time saved, or a changed behavior.
  • Keep eyes off the lens (unless the creative calls for direct-to-camera). Seat the interviewer just off-axis for connection.
  • Bite-sized answers: Encourage complete thoughts in 10–20 seconds for easy editing and cut-downs.
  • Redundancy on the record: Ask for the headline claim twice in slightly different words.

Image & Sound: The Quiet Differentiators

  • Audio first: Dual-system sound when possible; always lav + boom. Monitor with closed-backs. Capture 30 seconds of room tone.
  • Light with intent: Key at ~45°, feathered; add negative fill for shape; hair/back light for separation. Match ambient color; kill mixed color temps.
  • Backgrounds with story: Subtle brand artifacts (prototypes, dashboards, shop floor), depth, and practical motivation (lamps/screens) read as real and reduce “talking head” fatigue.
  • Framing for deliverables: Compose to protect safe zones for 9:16 and 1:1 crops without losing eye-line.

B-Roll That Works Hard (Not Just Pretty)

Think of B-roll as visual evidence of the claims made in the testimonial.

  • Shot families for coverage:
    • Wides for context, mediums for process, tights for details/data.
    • Hands-in-action: typing, calibrating, scanning, lifting, reviewing dashboards.
    • Transitioners: doors, signage, skyline, time-lapse, rack-focuses.
  • Match each claim with a visual: If they say “cut rework by 30%,” show the old vs. new workflow, QC stations, dashboards, or shipping volume.
  • Smart motion: Controlled dolly/slider moves; gimbal sparingly to avoid drift. Lock-offs for analytical overlays.
  • People + process: Capture micro-moments—eye contact, head nods, handoffs, whiteboard circles—buyers connect with human proof.
  • Aerial interiors when warranted: Indoor micro-drone passes for plant layouts, warehouse flow, production lines—planned with safety/prop-guard protocols.
  • Roll for sound: Gather machine hums, keystrokes, door closes—great for editorial rhythm and transitional sound design.

A One-Day Field Plan (Sample)

  • 08:00–09:00 Load-in, scout, audio test, lighting build, dress background
  • 09:00–10:30 Primary interview (Subject A), room tone
  • 10:30–12:00 B-roll set 1 (process + environment), stills for thumbnails
  • 12:30–13:15 Secondary interview (Subject B or SME)
  • 13:15–15:00 B-roll set 2 (people + product), aerial/establishers
  • 15:00–16:00 Pick-ups: hero lines, plate shots, UI captures, product details
  • 16:00–16:30 Backup media, sign paperwork, strike

Post-Production That Multiplies Assets

  • Foundations: Dialogue edit, noise reduction, EQ/compression, color match + grade to brand LUTs, graphics lower-thirds, tasteful branded open/close.
  • Proof overlays: On-screen metrics, process diagrams, callouts that mirror the spoken claim.
  • Cut-down strategy: From the master (60–120s), derive 15–30s paid variants, 6–10s hooks, 9:16 verticals with burned-in captions. Build a content pyramid once, publish many.
  • Accessibility & reach: Accurate captions, clean transcripts, and subtitles for priority regions.
  • AI assists (responsibly): Transcription, rough string-outs from selects, noise print learning, automated captioning, and versioning—always human-reviewed for tone and accuracy.
  • Handoff discipline: Logical file naming, proxy + full-res, audio stems, color LUTs, caption files (.srt/.vtt), thumbnail PSDs, and an asset map for your DAM.

Distribution & Measurement (Where ROI Lives)

  • Own the first frame: Headlines that promise a result; start with the strongest line or a visual proof beat.
  • Placement: Website solution pages, outbound ABM emails, SDR decks, paid social, trade-show loops, customer success onboarding.
  • Tagging & UTMs: Track which testimonial themes and visuals correlate with conversions.
  • Refresh cadence: Re-cut quarterly with new CTAs, fresh intros, and updated stats to extend shelf life.

Common Pitfalls (And How We Avoid Them)

  • Vague claims: We pre-interview to gather numbers and secure approvals.
  • Noisy locations: We scout alternates and bring isolation tools (sound blankets, carpets, dynamic mics).
  • B-roll mismatch: We build a claim-to-visual matrix before we shoot.
  • Single format delivery: We design for multi-ratio outputs day one.

Quick Checklist You Can Use Tomorrow

  • One claim per video, with a metric
  • Pre-interview done, releases signed
  • Shot list mapped to claims (wide/medium/tight)
  • Audio plan: lav + boom + room tone
  • Background tells a story; mixed color temps solved
  • Deliverable ratios defined (16:9 / 1:1 / 9:16)
  • Captions + cut-downs in the scope
  • Asset map and file naming agreed

Why Teams Choose Us for This Work

Since 1982, St Louis Commercial Video Production has partnered with businesses, marketing firms, and creative agencies across the St. Louis region to produce marketing photography and video that deliver results. We’re a full-service commercial photography and video production company with the right equipment and seasoned crew to ensure successful image acquisition. We provide studio and on-location video and photography, editing and post-production, and licensed drone pilots—including specialized indoor drone capabilities for dynamic facility coverage. We customize every production for your media requirements and excel at repurposing your photography and video assets to gain more traction across channels. Our team is fluent in all common file types, media styles, and software, and we incorporate the latest AI tools (with human oversight) for transcription, captioning, noise reduction, and efficient versioning. Our private studio features flexible lighting and a configurable set—perfect for interview scenes and product demos—with space for props to fully realize your brand environment. From building a private, custom interview studio to supplying professional sound and camera operators—and providing the right gear end to end—we support every aspect of your production so your next testimonial and B-roll project is seamless, on-brand, and built to convert.

Shari Haller 314-913-5626 stlouisvideos@gmail.com

From Sit-Down to Scroll-Stopping: Easy Ways to Repurpose Interview Clips for Social Media

If your business has invested in a well-produced sit-down interview, don’t let that valuable footage live a short life on your website or get buried in a YouTube archive. With a strategic approach, you can extract weeks—even months—of high-performing social media content from just a single interview shoot.

Here are some expert tips on how to transform your interview footage into multiple attention-grabbing assets optimized for every major platform:


1. Pull Powerful Soundbites

Look for concise statements that deliver strong takeaways—thought leadership, company values, unique selling points, or compelling testimonials. These become perfect standalone clips (15–60 seconds) for LinkedIn, Instagram Reels, TikTok, and Facebook.

Pro Tip: Use captions on all platforms. Most viewers scroll without sound, and captioned videos see significantly higher engagement.


2. Create Thematic Mini-Series

Instead of dumping content all at once, group related answers or themes into a short series. For instance:

  • “3 Lessons from Our CEO”
  • “Customer Success Stories: Episode 1”
  • “Behind the Scenes: How We Work”

This tactic keeps your audience returning and gives you a content calendar built from just one recording.


3. Overlay with B-Roll

Cut between the speaker and relevant b-roll (e.g., your team at work, your facility, your product in action). This keeps attention high and helps illustrate your message. Even a simple overlay of photos, logos, or subtle animation elevates production value.


4. Add Text Graphics for Social Hooks

Use bold text animations or simple title cards to lead with a hook. Examples:

  • “Here’s what most companies get wrong…”
  • “How we helped a local brand scale nationwide…”

This sets expectations, increases retention, and aligns with short-form social trends.


5. Convert Quotes to Visual Posts

Pull strong quotes and turn them into branded graphic cards. Pair them with a headshot or still from the video. These quote cards are ideal for platforms like LinkedIn, X (Twitter), or Instagram carousels.


6. Create Vertical Edits for Mobile Platforms

Crop interview clips into 9:16 format to match the native dimensions of Reels, TikTok, and YouTube Shorts. Add branded elements like your logo, colors, and consistent fonts for brand recognition across all platforms.


7. Use AI-Powered Tools for Efficiency

Modern AI editing tools can help identify key soundbites, auto-caption, and even suggest social headlines based on the content of your video. These tools help speed up your content pipeline without sacrificing quality or brand control.


8. Don’t Forget Your Stories & Email Campaigns

In addition to public posts, repurposed interview clips work well for Instagram Stories, LinkedIn Stories, and short animated GIFs in email newsletters. It adds a human element to your message, especially when paired with a relevant CTA.


Maximize ROI on Every Production

Repurposing is about strategic visibility. One well-produced video can become dozens of assets tailored for different audiences, platforms, and moments in your marketing funnel. It’s a smart, budget-conscious way to extend your reach and reinforce your brand message consistently.


Why Work with St Louis Commercial Video Production?

At St Louis Commercial Video Production, we specialize in capturing high-impact interviews and then expertly transforming them into powerful media content that drives engagement across platforms. As a full-service professional commercial photography and video production company, we’ve been serving businesses, marketing firms, and creative agencies in the St. Louis area since 1982.

We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. Our team is skilled in repurposing your photography and video branding to gain more traction and visibility. We are well-versed in all file types, styles of media, and accompanying software, and we utilize the latest in Artificial Intelligence for efficient, high-quality media processing.

Our private studio lighting and visual setup is ideal for interviews and small productions. Plus, our facility is large enough to accommodate props and set design that enhance your storytelling. From custom-built interview sets to providing professional sound and camera operators, we support every aspect of your production—including flying our specialized drones indoors when needed.

Let us help you create once and repurpose endlessly.
St Louis Commercial Video Production: Where content is crafted to perform.

314-913-5626 stlouisvideos@gmail.com

Tell a Better Story with a Mix of Ground and Drone Footage: Elevate Your Brand with Multi-Angle Video Production

In today’s fast-paced digital landscape, visual storytelling is more than just compelling content—it’s strategic communication. Businesses and marketing professionals are continually seeking innovative ways to capture attention and leave a lasting impression. One of the most effective methods for creating dynamic, immersive video content is through the strategic combination of ground-level cinematography and aerial drone footage.

At Angel Eye St Louis Commercial Video Production, we’ve found that blending these two perspectives unlocks a richer narrative and gives businesses a competitive edge in their marketing efforts.


Why Mixing Ground and Drone Footage Works

While traditional ground footage allows for detailed, intimate views—such as interviews, product showcases, or close-up brand storytelling—aerial drone video brings scale, context, and drama. When used in tandem, these two perspectives create a visually layered experience that enhances storytelling on multiple levels.

1. Establish Context with Aerial Views

Drone footage is perfect for setting the scene. Whether it’s showcasing a corporate campus, construction progress, retail location, or event venue, an overhead shot delivers immediate visual context and scale. These “establishing shots” grab attention and prime your viewer for what’s to come.

2. Add Cinematic Movement

The fluid motion of a drone soaring over a landscape or gliding through an indoor warehouse adds production value that communicates professionalism and innovation. When paired with stable, ground-level camera work—such as slider shots, handheld b-roll, or gimbal-stabilized walk-throughs—the final product feels intentional and polished.

3. Highlight Details and Atmosphere

Ground footage is essential for capturing human expression, voice, emotion, and intricate detail—key storytelling ingredients. Whether it’s a customer testimonial, a hands-on product demo, or a scene-setting interview, these shots provide the emotional core of your narrative.

Meanwhile, drone shots can reintroduce scale, space, and movement to break up close scenes with energy and breadth.

4. Create Visual Variety and Maintain Viewer Engagement

A successful video production hinges on pacing and engagement. Switching between ground and aerial footage keeps the content visually fresh, allowing your audience to stay connected to the story without distraction or fatigue.


Strategic Uses of Combined Footage in Corporate Video

  • Commercial Real Estate: Show property size and proximity with drone footage, then cut to ground-level tours of key rooms or offices.
  • Construction and Industrial Sites: Document progress with drone flyovers, then use ground shots to capture team interviews and operational details.
  • Event Coverage: Capture the scale of a corporate event or trade show from above, then weave in ground-level highlights, speaker clips, or testimonials.
  • Brand Stories & Testimonials: Start with a sweeping aerial view of your company headquarters or service region before narrowing in on personal, authentic interviews that build trust.

How Angel Eye St Louis Commercial Video Production Makes It Seamless

At Angel Eye St Louis Commercial Video Production, we’re experts in blending aerial and ground footage into cohesive, compelling videos that tell your brand’s story effectively. As a full-service commercial photography and video production company, we offer:

  • Full-service studio and on-location video and photography
  • Professional editing and post-production services
  • FAA-licensed drone pilots for outdoor and indoor flights
  • Advanced AI-enhanced workflows to maximize quality and efficiency
  • A private studio lighting and interview setup, ideal for testimonials and presentations
  • On-site sound and camera operators, prop staging, and more

We understand the needs of modern businesses and creative agencies. Since 1982, we’ve worked with marketing firms, corporate teams, and brand strategists across St. Louis to create tailored productions that meet evolving media goals.

From a sweeping drone shot of your corporate headquarters to an emotionally resonant interview in our studio, Angel Eye St Louis Commercial Video Production has the right crew, equipment, and creative eye to tell your story from every angle.


Ready to elevate your next marketing video with a powerful mix of ground and drone footage?
Let Angel Eye St Louis Commercial Video Production craft your visual story—capturing your brand from all the right perspectives.

 314-913-5626 stlouisvideos@gmail.com

The Best Types of Videos to Boost Your Sales: Strategic Visual Content That Converts

In today’s crowded digital marketplace, video isn’t just a marketing tool—it’s a sales engine. With over 90% of consumers saying videos help them make buying decisions, the right kind of video content can significantly increase engagement, trust, and ultimately, sales. But not all videos are created equal. As experienced professionals at St Louis Commercial Video Production, we’ve helped countless businesses transform their marketing strategies with the right types of video. In this blog, we’ll explore which types of videos work best to increase conversions—and how to leverage them effectively.


1. Testimonial Videos: Build Trust Through Real Stories

Customer testimonial videos remain one of the most powerful sales tools. They offer social proof in an authentic, relatable way. When prospective buyers hear a real client talk about how your product or service solved a problem, it builds instant credibility. These are especially effective in B2B markets, where peer recommendation holds significant weight.

Pro Tip: Keep these interviews authentic, well-lit, and visually engaging. Showcase the subject in their work environment and overlay footage of your service in action.


2. Product Demos and Explainers: Show, Don’t Just Tell

Videos that demonstrate how your product works—or explain a complex service in simple terms—can directly influence purchase decisions. These videos help customers visualize the benefits, reduce confusion, and lower the barrier to purchase.

Pro Tip: Incorporate motion graphics and close-up visuals to highlight product features. Keep the script concise, focusing on how the viewer benefits.


3. Social Media Ad Videos: Quick, Punchy, and Targeted

Short-form videos designed for platforms like Instagram, Facebook, and LinkedIn are great for driving immediate interest and traffic. These videos should be visually engaging within the first few seconds to stop the scroll and drive action.

Pro Tip: Design content specifically for each platform’s format. Add captions for silent autoplay and use strong CTAs.


4. Brand Story Videos: Connect Emotionally

Your company has a story—and sharing it through video humanizes your brand. These videos go beyond the transactional and invite your audience to believe in your mission, values, and vision. Brand stories foster loyalty and help buyers feel a personal connection to your company.

Pro Tip: Use cinematic techniques, including music and pacing, to evoke emotion. Focus on your ‘why’ rather than just your ‘what.’


5. Event Recap Videos: Extend the Value of Live Experiences

If your business participates in trade shows, conferences, or client events, recap videos are a great way to continue engaging with attendees and prospects long after the event ends. These videos also serve as strong promotional assets for future events.

Pro Tip: Capture both B-roll and on-site testimonials. Include branded graphics and a call-to-action directing viewers to more information.


6. FAQ and Support Videos: Reduce Friction Post-Sale

These videos may not drive the initial sale, but they play a key role in reducing buyer hesitation and increasing customer satisfaction. Addressing common questions through video not only supports your customers but also reduces the workload on your support team.

Pro Tip: Use screen recordings or live-action demonstrations, depending on the topic. Make navigation easy with timestamps or chapters.


Why Partner with St Louis Commercial Video Production?

At St Louis Commercial Video Production, we’ve been helping businesses tell their story and boost sales through strategic visual content since 1982. Our award-winning team understands that effective video production is more than just a good camera—it’s about crafting the right message for the right audience in the right format.

We offer:

  • Full-service studio and location video and photography
  • Expert editing and post-production
  • Licensed indoor and outdoor drone pilots
  • High-end AI-powered services for automation and optimization
  • A private studio with customizable lighting, sound setups, and room for props
  • Repurposing strategies to maximize ROI from your visual content

Whether you need product demo videos, engaging brand stories, or powerful testimonials, our team has the creative and technical experience to help you produce content that connects and converts. We are experts in all file types and formats, ensuring smooth integration across platforms and campaigns.

Let’s create the next video that drives your sales forward.

Contact us today to begin your custom video strategy.


St Louis Commercial Video Production — Your visual storytelling partner for compelling, results-driven content.

314-913-5626 stlouisvideos@gmail.com