If your business has invested in a well-produced sit-down interview, don’t let that valuable footage live a short life on your website or get buried in a YouTube archive. With a strategic approach, you can extract weeks—even months—of high-performing social media content from just a single interview shoot.
Here are some expert tips on how to transform your interview footage into multiple attention-grabbing assets optimized for every major platform:
1. Pull Powerful Soundbites
Look for concise statements that deliver strong takeaways—thought leadership, company values, unique selling points, or compelling testimonials. These become perfect standalone clips (15–60 seconds) for LinkedIn, Instagram Reels, TikTok, and Facebook.
Pro Tip: Use captions on all platforms. Most viewers scroll without sound, and captioned videos see significantly higher engagement.
2. Create Thematic Mini-Series
Instead of dumping content all at once, group related answers or themes into a short series. For instance:
- “3 Lessons from Our CEO”
- “Customer Success Stories: Episode 1”
- “Behind the Scenes: How We Work”
This tactic keeps your audience returning and gives you a content calendar built from just one recording.
3. Overlay with B-Roll
Cut between the speaker and relevant b-roll (e.g., your team at work, your facility, your product in action). This keeps attention high and helps illustrate your message. Even a simple overlay of photos, logos, or subtle animation elevates production value.
4. Add Text Graphics for Social Hooks
Use bold text animations or simple title cards to lead with a hook. Examples:
- “Here’s what most companies get wrong…”
- “How we helped a local brand scale nationwide…”
This sets expectations, increases retention, and aligns with short-form social trends.
5. Convert Quotes to Visual Posts
Pull strong quotes and turn them into branded graphic cards. Pair them with a headshot or still from the video. These quote cards are ideal for platforms like LinkedIn, X (Twitter), or Instagram carousels.
6. Create Vertical Edits for Mobile Platforms
Crop interview clips into 9:16 format to match the native dimensions of Reels, TikTok, and YouTube Shorts. Add branded elements like your logo, colors, and consistent fonts for brand recognition across all platforms.
7. Use AI-Powered Tools for Efficiency
Modern AI editing tools can help identify key soundbites, auto-caption, and even suggest social headlines based on the content of your video. These tools help speed up your content pipeline without sacrificing quality or brand control.
8. Don’t Forget Your Stories & Email Campaigns
In addition to public posts, repurposed interview clips work well for Instagram Stories, LinkedIn Stories, and short animated GIFs in email newsletters. It adds a human element to your message, especially when paired with a relevant CTA.
Maximize ROI on Every Production
Repurposing is about strategic visibility. One well-produced video can become dozens of assets tailored for different audiences, platforms, and moments in your marketing funnel. It’s a smart, budget-conscious way to extend your reach and reinforce your brand message consistently.
Why Work with St Louis Commercial Video Production?
At St Louis Commercial Video Production, we specialize in capturing high-impact interviews and then expertly transforming them into powerful media content that drives engagement across platforms. As a full-service professional commercial photography and video production company, we’ve been serving businesses, marketing firms, and creative agencies in the St. Louis area since 1982.
We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. Our team is skilled in repurposing your photography and video branding to gain more traction and visibility. We are well-versed in all file types, styles of media, and accompanying software, and we utilize the latest in Artificial Intelligence for efficient, high-quality media processing.
Our private studio lighting and visual setup is ideal for interviews and small productions. Plus, our facility is large enough to accommodate props and set design that enhance your storytelling. From custom-built interview sets to providing professional sound and camera operators, we support every aspect of your production—including flying our specialized drones indoors when needed.
Let us help you create once and repurpose endlessly.
St Louis Commercial Video Production: Where content is crafted to perform.
Angel Eye Video Productions and Photography 