In today’s crowded digital marketplace, video isn’t just a marketing tool—it’s a sales engine. With over 90% of consumers saying videos help them make buying decisions, the right kind of video content can significantly increase engagement, trust, and ultimately, sales. But not all videos are created equal. As experienced professionals at St Louis Commercial Video Production, we’ve helped countless businesses transform their marketing strategies with the right types of video. In this blog, we’ll explore which types of videos work best to increase conversions—and how to leverage them effectively.
1. Testimonial Videos: Build Trust Through Real Stories
Customer testimonial videos remain one of the most powerful sales tools. They offer social proof in an authentic, relatable way. When prospective buyers hear a real client talk about how your product or service solved a problem, it builds instant credibility. These are especially effective in B2B markets, where peer recommendation holds significant weight.
Pro Tip: Keep these interviews authentic, well-lit, and visually engaging. Showcase the subject in their work environment and overlay footage of your service in action.
2. Product Demos and Explainers: Show, Don’t Just Tell
Videos that demonstrate how your product works—or explain a complex service in simple terms—can directly influence purchase decisions. These videos help customers visualize the benefits, reduce confusion, and lower the barrier to purchase.
Pro Tip: Incorporate motion graphics and close-up visuals to highlight product features. Keep the script concise, focusing on how the viewer benefits.
3. Social Media Ad Videos: Quick, Punchy, and Targeted
Short-form videos designed for platforms like Instagram, Facebook, and LinkedIn are great for driving immediate interest and traffic. These videos should be visually engaging within the first few seconds to stop the scroll and drive action.
Pro Tip: Design content specifically for each platform’s format. Add captions for silent autoplay and use strong CTAs.
4. Brand Story Videos: Connect Emotionally
Your company has a story—and sharing it through video humanizes your brand. These videos go beyond the transactional and invite your audience to believe in your mission, values, and vision. Brand stories foster loyalty and help buyers feel a personal connection to your company.
Pro Tip: Use cinematic techniques, including music and pacing, to evoke emotion. Focus on your ‘why’ rather than just your ‘what.’
5. Event Recap Videos: Extend the Value of Live Experiences
If your business participates in trade shows, conferences, or client events, recap videos are a great way to continue engaging with attendees and prospects long after the event ends. These videos also serve as strong promotional assets for future events.
Pro Tip: Capture both B-roll and on-site testimonials. Include branded graphics and a call-to-action directing viewers to more information.
6. FAQ and Support Videos: Reduce Friction Post-Sale
These videos may not drive the initial sale, but they play a key role in reducing buyer hesitation and increasing customer satisfaction. Addressing common questions through video not only supports your customers but also reduces the workload on your support team.
Pro Tip: Use screen recordings or live-action demonstrations, depending on the topic. Make navigation easy with timestamps or chapters.
Why Partner with St Louis Commercial Video Production?
At St Louis Commercial Video Production, we’ve been helping businesses tell their story and boost sales through strategic visual content since 1982. Our award-winning team understands that effective video production is more than just a good camera—it’s about crafting the right message for the right audience in the right format.
We offer:
- Full-service studio and location video and photography
- Expert editing and post-production
- Licensed indoor and outdoor drone pilots
- High-end AI-powered services for automation and optimization
- A private studio with customizable lighting, sound setups, and room for props
- Repurposing strategies to maximize ROI from your visual content
Whether you need product demo videos, engaging brand stories, or powerful testimonials, our team has the creative and technical experience to help you produce content that connects and converts. We are experts in all file types and formats, ensuring smooth integration across platforms and campaigns.
Let’s create the next video that drives your sales forward.
Contact us today to begin your custom video strategy.
St Louis Commercial Video Production — Your visual storytelling partner for compelling, results-driven content.
Angel Eye Video Productions and Photography 